Are You Walking & Talking in Social Media?

February 15, 2009
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In recent months, I’ve held many conversations with colleagues and friends about marketing, advertising, public relations, and web design firms who are reinventing themselves under the monikers of new media or new marketing.
I ought to congratulate the firms for their branding efforts, but I am stopped. Unfortunately, I’m finding an increasing frequency of firms who […]


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Walking and talkingIn recent months, I’ve held many conversations with colleagues and friends about marketing, advertising, public relations, and web design firms who are reinventing themselves under the monikers of new media or new marketing.

I ought to congratulate the firms for their branding efforts, but I am stopped. Unfortunately, I’m finding an increasing frequency of firms who are not sufficiently walking the walk and talking the talk.

If you identify yourself in any of these interactive verticals, you can’t do one or the other; you must do both. Having a Facebook group but not a Twitter profile, or having your principals listed on the corporate website but not LinkedIn is wrong; if for no other reason, than your prevention of me and every other prospective customer or partner to be able to find you and interact with you.

Since I opted to stop blogging about Twitter this month, I figured I’d turn to the best and brightest to help me write this post…

Am I alone to think an interactive web/marketing agency is ludicrous not to use twitter? I probed the twitter cloud yesterday afternoon.

sethsimonds: yes, very much alone.

about a day ago

SueMarks: No you are not alone!

about a day ago

jordansalvit: no you aren’t alone. How can you be an Interactive agency without adopting one of the most interactive tools?

about a day ago

CortneySellers: No – kind of like a shoe salesman who won’t wear shoes.

about a day ago

andreipetrik: Depends on what they’re trying to accomplish with the resources they have and strategy in place.

about a day ago

pgiblett: No I think they should be using Twitter as a key channel

about a day ago

Aquentminister: – “we live as we dream, alone” – Heraclitus (all philosophy aside, those people are fools)

about a day ago

mjkeliher: Depends. Are you saying they should have an @AgencyName account? Are some of the people within the agency using Twitter?

about a day ago

criticalmass: It certainly does make a lot of sense to use this platform.

about a day ago

mhames: @ariherzog: it’s more ludicrous to use Twitter without a plan. It’s not free. A time investment is critical.

about a day ago

RobertDeBord: Definitely not alone on that one.

about a day ago

CraigKessler: No, if they aren’t on Twitter, you may want to look for a diff agency.

about a day ago

judyrey: Definitely not alone. I’m by your side on that one. Web/marketing co’s need to include SM to be relevant

about a day ago

mizmaggieb: I think it depends on the audience they’re trying to reach. If aiming for seniors, may not be first choice medium.

about a day ago

jerols: your not alone, my friend.

about a day ago

nickcharney: well to that I would say that they aren’t an interactive web/marketing agency. If they were, they’d be on twitter.

about a day ago

ScottHepburn: They don’t use it themselves, or they don’t advise clients on how to use it?

about a day ago

dbevarly: To use Twtr 2 connect w/ prospects, existing custs & media, or 2 engage in a comuty where they interact? Then you r not alone.

about a day ago

NealWiser: If an agency isn’t using Twitter or at least learning to; time to find a new agency.

about a day ago

nhwebdesign: no your not alone. I completely agree with you. It has taken me almost a year to convince the powers that be here to get into it

about a day ago

Twitter is but one social networking site. When you consider that a Google search of me results in assorted content of my blog, my social networking profiles, and various stories I’ve written or been profiled in, I ask why I can’t find the same about you.

The recipient of multiple email lists distributed by regional entities, I am routinely disappointed when I stumble across the name of so-and-so leading a workshop on social media. Why can’t I find you when I google you?

If you’re not walking and talking, let me help. Look at my VisualCV (another place you could be, supposing you’re not satisfied with LinkedIn) and contact me today!

Photo credit: clover_1


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