Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: The rest of the story…
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > The rest of the story…
Uncategorized

The rest of the story…

SundeepKapur1
SundeepKapur1
4 Min Read
SHARE

Yesterday’s post talked about piquing your reader’s interest by offering them a little information up front and then coaxing them into another channel. The title of today’s post is a mini-ode to Paul Harvey the original for offering a little nugget of information that built up to the rest of the story…

Here’s remainder of our story, in the form of a few examples that you can draw from:
A flour company lists a recipe on a small bag of flour; they also list a second, partial recipe with a web address taking buyers to their blog. To learn more, users visit the site. The company doesn’t sell on the blog, they simply engage – so well that after a few interactions the user becomes an online customer.

My bank leaves me a voicemail, a quick update of how the market did that day. They also offer general advice for the days ahead; this voicemail is a reminder to visit my online banking profile (and it works.)

A gardening company offers tips in their printed mailing – an article listing 10 tips to build a victory garden, but the article only includes seven of the ten with a reminder that the other three will be included in next week’s email. It makes me look for their message.

More Read

This is not a corporate blog
Automatically Update Frozen Reports in Dashboards
The Three Musketeers of Data Quality
The Rise of the Intercloud
A New Kind of Marketing (NKM)

Your Offer Follows …


Yesterday’s post talked about piquing your reader’s interest by offering them a little information up front and then coaxing them into another channel. The title of today’s post is a mini-ode to Paul Harvey the original for offering a little nugget of information that built up to the rest of the story…

Here’s remainder of our story, in the form of a few examples that you can draw from:
A flour company lists a recipe on a small bag of flour; they also list a second, partial recipe with a web address taking buyers to their blog. To learn more, users visit the site. The company doesn’t sell on the blog, they simply engage – so well that after a few interactions the user becomes an online customer.

My bank leaves me a voicemail, a quick update of how the market did that day. They also offer general advice for the days ahead; this voicemail is a reminder to visit my online banking profile (and it works.)

A gardening company offers tips in their printed mailing – an article listing 10 tips to build a victory garden, but the article only includes seven of the ten with a reminder that the other three will be included in next week’s email. It makes me look for their message.

Your Offer Follows Later is the subject line employed by a travel company; they sent an email survey to their customer base. Recipients who took the survey received custom trip coupons in the print piece that followed, it was a non-traditional way to engage the recipient and deliver exactly what they wanted.

Remember, multi-channel doesn’t have to lead with email or always include a web component; mix things up to foster engagement and make multi-channel work.
Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Virtualipo: Visual Complexity, Business Networks

1 Min Read

SAP Sets Course for Simple ERP

13 Min Read

Deploying CRM, One Step at a Time

4 Min Read

The Case for Digital Transformation

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?