How many voicemail messages do you get on your home line in the average week? I receive quite a few – appointment reminders, updates from my bank and information from my kid’s schools these are all valuable, quick messages. I also receive the unsolicited pitches via voicemail, offers for carpet cleaning, exterminators and even commercial lawn care; most all of these messages are deleted and in the event that I am interested I typically visit the company’s website rather than returning the call.
I’m certain that I’m not alone, I doubt you have the patience to listen to the entire message, don’t remember the numbers that are rattled off and probably don’t have a pen/ paper handy to scribble the information… so you just delete. Similarly, there are emails like those unsolicited voicemails – they include the entire pitch, too much information which drives the user nuts.
Be a little wiser and engaging, highlight the virtues of your offer in the email, and earn the click-through to your landing page or website. Keep recipients engaged by using simple, clear messaging (remember Double Coverage, your recipient could be distracted.) Keep your campaign lists to one to three offers with sections to hold engagement and never forget your landing pages; users shouldn’t be lost in your offers.
As far as voicemail, you can implement the Paul Harvey approach… but that’s for a future post.
