Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: NBC’s Olympics: Real time vs. prime time
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > NBC’s Olympics: Real time vs. prime time
Uncategorized

NBC’s Olympics: Real time vs. prime time

StephenBaker1
StephenBaker1
4 Min Read
SHARE

I was driving through snow in Pittsburgh on Monday and listening to KDKA to hear the traffic reports about bridges and tunnels. Crawling between Oakland and the Ft. Pitt tunnel I probably heard three times that Bode Miller had won the bronze in downhill skiing.

So I mentioned that fact at dinner, and quickly learned that I’d drained the suspense from that evening’s family entertainment. This is something I often deal with myself. When I TiVo the World Series or big football games, I take measures to buffer myself from real-time news. (When my second son was in high school, he had this down an an art.) I listen to NPR in the car, avoid the Yahoo or New York Times home page and steer clear of Twitter and Facebook. As information proliferates, maintaining this bubble of ignorance is becoming more and more difficult. But it’s my choice, and I work at it.

But there are millions of sports lovers who think I’m crazy. They insist on real-time and endure all the commercials. They think the idea of staying in the dark is ridiculous…


I was driving through snow in Pittsburgh on Monday and listening to KDKA to hear the traffic reports about bridges and tunnels. Crawling between Oakland and the Ft. Pitt tunnel I probably heard three times that Bode Miller had won the bronze in downhill skiing.

More Read

Data Is in Fashion, But Barriers Exist to Deliver Retail Customer Engagement Strategies
Shareholder and Bondholder Musical Chairs
Have Fun
Yesterday’s DM Radio broadcast on data federation
Microsoft’s Surface Hub Will Change Office Collaboration

So I mentioned that fact at dinner, and quickly learned that I’d drained the suspense from that evening’s family entertainment. This is something I often deal with myself. When I TiVo the World Series or big football games, I take measures to buffer myself from real-time news. (When my second son was in high school, he had this down an an art.) I listen to NPR in the car, avoid the Yahoo or New York Times home page and steer clear of Twitter and Facebook. As information proliferates, maintaining this bubble of ignorance is becoming more and more difficult. But it’s my choice, and I work at it.

But there are millions of sports lovers who think I’m crazy. They insist on real-time and endure all the commercials. They think the idea of staying in the dark is ridiculous, and what’s more, they love talking and IMing with their friends while the event is happening. I profiled one such media consumer, a Penn State student, years ago.

By holding back the Olympics for prime time, NBC is running against real-time viewers, against users of Facebook and Twitter. As Tech Crunch notes, it’s making people angry. Maybe NBC should air the events twice, once raw in real time, a second time, edited and manicured for the prime-time crowd. In any case, I’m not surprised that NBC lost the ratings battle this week to American Idol.

Link to original post

TAGGED:data quality
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

The Once and Future Data Quality Expert

10 Min Read

Finding Data Quality

12 Min Read

Data Quality View: The Cassandra Effect

2 Min Read

Commendable Comments (Part 3)

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?