Change.gov

Maybe it’s my name that gives me an interest in politics, maybe my profession gives me an interest in the changing landscape of interaction between our highest office and the general public… regardless of the reason, the planed used of the change.gov website is a unique feature that will connect the general public with the Commander in Chief’s office.

A December New York Times Opinion piece by Stephen J. Dubner, Freakonomics Blog, discusses the use of the site to elicit feedback from citizens and host videos of meetings and press conferences. This decision is squarely aligned with the Web 2.0 mentality and makes nods to FDR and Teddy Roosevelt and their efforts to communicate directly with the public outside of established media channels.

The planned use of this site is historic in many ways, both in the democratic process and – more importantly – the acceptance of the technology on Capital Hill. The overall adoption of Obama’s Transition Team also plays to the greater acceptance of technology among the general population… and furthers your plight as an eMarketer.