Strategy should be complicated, but tactics should be simple

My approach to marketing strategy is often a quest for completion.  A chain is only as strong as its weakest link.  For want of a nail the shoe was lost; for want of a shoe the horse was lost; for want of a horse … and so on.  The layered messaging model is a prime […]

My approach to marketing strategy is often a quest for completion.  A chain is only as strong as its weakest link.  For want of a nail the shoe was lost; for want of a shoe the horse was lost; for want of a horse … and so on.  The layered messaging model is a prime […]
Link to original post