The (Occasionally) Astronomical Cost of Unsolicitied Advertising

This week, popular social network Facebook won an 873 million dollar settlement against Atlantis Blue Capital and owner Adam Guerbuez.

The suit, filed under the CAN-SPAM Act,  alleges that Guerbuez fraudulently gained access to various Facebook accounts and used them to market male enhancement pills, “legal Marijuana” and ringtones. Facebook claims losses due to harm to it’s reputation and resources spent fighting Guerbuez’s spamming efforts.

More info at links below:

Deborah Gage, San Francisco Chronicle
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/11/24/BUBO14B6J6.DTL

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Matt Marshall, Venture Beat
http://venturebeat.com/2008/11/24/facebook-awarded-873-million-in-suit-against-spammer/

Jacqui Cheng, ars technica
http://arstechnica.com/news.ars/post/20081124-facebook-spammer-fined-almost-1-billion-under-can-spam.html