The Wine Enthusiast ran an interesting multi-channel campaign – an ad in the Wall Street Journal was followed by email, web, web 2.0, and catalogs. The idea was to engage people, and that they did so well.
Take a look at the picture – what caption do you think won the first prize. You have to click through to find out.
Happy Holidays!
The Wine Enthusiast ran an interesting multi-channel campaign – an ad in the Wall Street Journal was followed by email, web, web 2.0, and catalogs. The idea was to engage people, and that they did so well.
Take a look at the picture – what caption do you think won the first prize. You have to click through to find out.
Happy Holidays!
