Subject Lines that Work V

December 9, 2008
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The holiday season is in full swing, web traffic is up and emails are being cranked out by the millions. We’re continuing our subject line series, to keep your messages in the forefront:

1) Catch a Falling Snowflake – This seasonal email could be used to signify a deal or special offer, animation of copy or creative would add to the impact. Stave Puzzles is using this subject line for their animated holiday game (check it out… it’s research.)

2) S


The holiday season is in full swing, web traffic is up and emails are being cranked out by the millions. We’re continuing our subject line series, to keep your messages in the forefront:

1) Catch a Falling Snowflake – This seasonal email could be used to signify a deal or special offer, animation of copy or creative would add to the impact. Stave Puzzles is using this subject line for their animated holiday game (check it out… it’s research.)

2) Secrets to… – This could be tweaked for any industry or varied based on your offer, for instance King Arthur Flour has used the Secrets to Holiday Baking Success and Pie Crust Secrets Revealed subject lines to offer exclusive tips. It could also be used to announce little-known product uses etc. This subject line creates a sense of anticipation, coaxes opens and can earn nice open rates.

3) Meet the… – Like the previous suggestion, this subject line creates interest. Stila Cosmetics uses it to introduce their weekly contest, the Stila Girl of the Week. This engagement offer creates buzz, can build excitement and helps build open rates over time. This subject can also be tweaked to introduce new products/ services.

4) Vote for… – Your recipients like to give input, they may just be waiting for the invitation. Engage and solicit by asking them what they believe is your best product; give them choices as well as a place to voice their opinion via a text box. Remember to send reminders prior to the final days of voting.

5) Your Top Selections – Announce the “winners” discovered by the previous campaign, incorporate comments gathered in your listing of the top products. Stress that these are the results of their feedback and (if applicable) mention when you’ll offer the next opportunity for their feedback. Again this is an effective way to create a longer term open rate strategy.

6) Don’t Forget! – Use this to reinforce your most important offers, send as early as possible on your last day to give recipients adequate time to react but use sparingly or it looses its effect.

You can also visit the earlier entries in the series – November 11, 18, 25, and December 2, make plans to visit next week for more in our Subject Line Series.
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