I am a marketing and strategy professional with 16 years of experience in the software industry. I'm currently a senior director of product marketing at QlikTech, where I develop and deliver product positioning, messaging, and expertise in support of the company's sales and marketing activities. Prior to joining QlikTech, I was a co-founder and principal with ThinkBalm, an independent analyst firm focused on work-related use of immersive technology. With ThinkBalm, I shaped a nascent emerging technology market and provided research and advice to vendors and early adopters. Prior to co-founding ThinkBalm, I was a principal analyst at Forrester Research, where I specialized in enterprise collaboration platforms and strategy. I was also the co-conspirator behind Forrester’s Information Workplace concepts and research. Prior to my tenure at Forrester, I was a director at Giga Information Group (now part of Forrester) and an analyst at Hurwitz & Associates. I began my career in IT as a system administrator and Lotus Notes developer.