Marketing
170 views

New Research: Real-Time Data Fuels Targeted Marketing

BradTerrell - September 8, 2010

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Business Intelligence
111 views

Data-Driven Marketing: Insights from the AppNexus Innovation Summit

BradTerrell - April 29, 2010

The AppNexus Innovation Summit in San Francisco last week attracted a compelling concentration of smart minds from the most innovative firms in the display advertising ecosystem.  An…

Business Intelligence
172 views

What Pepsi Ditching the Super Bowl Signals for Online Brand Advertising

BradTerrell - January 8, 2010

For the first time in 23 years, Pepsi will not be advertising in The Super Bowl – the championships of brand advertising.  Big advertisers pay big bucks…

Data Mining
144 views

AOL Advertising on the Need for Speed in Yield Optimization

BradTerrell - December 2, 2009

AOL Advertising is one of the most innovative firms in the online advertising industry. If you haven’t noticed, it’s likely because they consider many of their innovations…

Data Warehousing
151 views

Seven Reasons Your Website Analysis Belongs in a Data Warehouse

BradTerrell - October 11, 2009

The state-of-the-art in web analytics has changed, and today’s current generation of SaaS web analytics tools may never catch up.  Today’s SaaS tools (Omniture, Coremetrics, WebTrends, Google…

Data Mining
155 views

Attribution Analysis and Campaign Efficiency – Getting More Bang for your Buck

BradTerrell - June 16, 2009

Here’s some breaking news – GroupM has formally announced the Media Innovation Group as a separately-branded business unit.  It happened at the 2nd annual GroupM – 24/7…

Business Intelligence
105 views

Use Dynamic Message Optimization To Increase Campaign Response Rates

BradTerrell - April 15, 2009

Imagine the following scenario: 8:00am: You kick off the day with an online ad campaign using a mix of creative treatments. 8:30am: You detect that one of…

Uncategorized
144 views

Hello world!

BradTerrell - April 4, 2009

Welcome to my first blog post!  Hopefully the first of many…  :-) (more…)

Uncategorized
133 views

How To Increase Response Rates by Making RFM Better

BradTerrell - April 4, 2009

Here’s another argument for why performance matters - this time a simple one based on a simple concept:  RFM.  RFM is the foundation of database marketing (Direct…