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Social Media Analytics

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Long Live KPIs: Innovation is the New Black

July 12, 2016 by Melissa Thermidor

When you think of creativity and community, the last thing that comes to mind is a Key Performance Indicator - just writing that out made me feel completely dead inside. They've been around since the stone age, yet they remain the same and we continue to bang on about how important and necessary they are every chance we get.[read more]

Tactics to Hyper-personalization

June 29, 2016 by Sandeep Raut

By now we have all heard the importance of personalization and how companies like Amazon use data science for personalization of “Customer who bought this…” to their customers. The latest trend however is hyper-personalization in almost every industry from Retail to Travel to Hospitality and so on. Hyper-personalization is use...[read more]

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Can Big Data Help Your Business Get Funding?

March 28, 2016 by Sean Mallon
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 Think about all the information flowing between your business and your customers every day. This is “big data,” the total picture of every financial and social interaction that occurs during the regular course of doing business. This type of data also includes credit information, current and past borrowing behaviors and the ups and...[read more]

An Introduction to Data-Driven Marketing for the Auto Industry

March 11, 2016 by Larisa Bedgood

An Introduction to Data-Driven Marketing for the Auto IndustryWithout a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect...[read more]

How Does Big Data Change Social Media Marketing Strategies?

March 8, 2016 by Ryan Kh

The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With so much data available, some businesses don’t quite know what to do—but there’s one avenue it can be applied to that can change everything: social media marketing.Social Media: A Data-Driven World Social media...[read more]

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What Does Big Data Mean for the Future of Social Media?

November 18, 2015 by Ryan Kh
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The social media industry has grown leaps and bounds in the past decade, but some challenges have persisted. Major networks such as Facebook have struggled to meet revenue targets. Facebook’s IPO stock price was based off revenue growth figures that have failed to materialize over the past few years, raising concerns that the site couldn’t monetize its users as well as analysts hoped.[read more]

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

June 18, 2015 by Trips Reddy

While many retail, sports, manufacturing, healthcare and entertainment companies are already using data to improve customer experiences, the airline industry hasn’t caught up yet. But a handful of airlines are trying to change both this. By using a customer data platform like Umbel to merge web, mobile and social data from multiple sources, and training their staff to use this data better, airlines like Southwest, United and Qantas are using actionable data insights to deliver personalized customer experiences that delight flyers and build loyalty.[read more]

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Redefining Loyalty Programs with Big Data and Hadoop

June 11, 2015 by Dave Mendle

A loyalty program should not be about points, rewards, or status. While these perks may attract consumers, they don’t foster loyalty. The focus of these programs should be to collect useful data that can be used to build relationships that benefit both the consumer and the brand.[read more]

The Perils of Marketing Attribution

April 14, 2015 by Bill Franks

Marketing attribution.

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the goal of attribution is to tease out the impact that each touch had in convincing you to make a purchase.[read more]

From Social Listening and Social Media Analytics to Social Data Intelligence

March 27, 2015 by Julie Hong
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Christophe Folschette.

The early adopters who first saw the value of social listening and analytics were all communications specialists and early pioneers in digital marketing. But almost overnight, the sector exploded and went mainstream, across management silos in enterprises large and small, traditional and new. The birth of the digital native confronted corporates with a new set of challenges, and opportunities.[read more]

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How Your Small Business Should be Taking Advantage of Big Data

January 14, 2015 by Philip Cohen

Big data and small business.

Big data has been a term widely related to big business. However, more small businesses are taking advantage of the insights that it can offer. If you own a small business and you're not sure how you should take advantage of big data, keep reading for more helpful tips.[read more]

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5 Common Use Cases for Hadoop in Retail

November 20, 2014 by Sameer Nori

Hadoop in retail

Retailers can focus on the shopper as an individual, rather than aiming at the masses and hoping to snag a few. Where there once were customer panels, in-store surveys, focus groups, and guesswork, there is now social media, online search behavior, and easy-access customer input.[read more]

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Spotlight on Traitify: Who The Hell Are You, Anyway?

November 18, 2014 by Shawn Gordon

Traitify

DataWeek/API World this past September earned my ink as an overall exceptional conference, and as a spotlight on big data company SiSense. I did not, however, cover any of the API companies in attendance, other than a brief mention. But one I found super interesting and compelling is Traitify.[read more]

Miss the Right Connections at Your Own Peril

November 14, 2014 by Bill Franks

connection analytics / shutterstock

Part of what makes the analysis of connections so powerful is that while virtually every metric typically used for analysis focuses only on facts about each individual entity, the analysis of connections makes it possible to also understand each entity’s relationships to others[read more]

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Are You Kidding Me, Facebook? Oh, You Got It Right

November 6, 2014 by Tamara Dull

The Big Data MOPS Series.

Finding the balance between honoring people’s privacy while providing them with an interesting and relevant online experience is tricky, complicated, and an issue of context. What I may consider as a violation of my privacy, you may think nothing of—or what you may consider an invasion of your privacy, I may say, “Wow. That’s cool. And maybe a little creepy.”[read more]