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Best Practices

UX for Open Data: Two Great Trends for One Online World

November 5, 2015 by Stuart Ridgway

Whether you know it (like it) or not, the Internet is driven by open data. When you go to an ecommerce site to search for new shoes they are most likely showing inventory pulled from several suppliers in real time. The only way the reseller can provide immediate results when you type in Elton John mirrored platforms is if the shoe data is available from the suppliers in some kind of structured, open data format.[read more]

8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors

October 15, 2015 by Trips Reddy

Brands are spending millions of dollars in college athletic sponsorships but are they really worth it? How can college teams use data to show value to their sponsors? Here are 8 things every college team needs to do to attract and retain their biggest sponsors:[read more]

Collecting Analytic Data by Tracking Mobile Visitors: A Guide for Mobile Insights

October 9, 2015 by Sarah Smith

To track the mobile traffic on your website, it is recommended to create Google Analytics mobile dashboard. Google analytics dashboard provides an easy way through which the website owner can analyze and the share the data obtained. Essentially, two types are available for startups; mobile traffic dashboard and mobile vs. desktop vs. tablet dashboards.[read more]


A Closer Look at Gamification in Healthcare

August 25, 2015 by Jessica Oaks

By now it’s very apparent that technology has had a major impact on shaping the general healthcare industry. With smart devices sweeping everyday life, patients and medical staff capitalize on the benefits of connected technology in a multitude of ways. Particularly mobile technology advancements in healthcare have put the integration of gamification at the forefront.[read more]


As the Internet of Things Mobilizes, Safeguarding the Cloud Is Our Prerogative

August 6, 2015 by Daniel Matthews

Where we drive with big data now will determine our destination on the Internet of Things superhighway. Securing data on the cloud is imperative--here is a rundown on doing just that.[read more]

The (Foreseeable) Future of Cloud Computing Explained

July 20, 2015 by Rick Delgado

The idea of connecting the world with information and data is not a new one and goes back to the 60s when the person credited with developing the first web connection, J.C.R Licklider, thought of interconnecting virtually everyone at any location or site. While the internet seems like what Licklider had in mind, cloud computing is clearly turning out to be another idea that’s probably what the pioneer had in mind.[read more]

How Data Is Helping Sports Teams Increase ROI, Even in Off-Season

July 10, 2015 by Trips Reddy

Learn how the Florida Panthers are unifying data from disparate systems, third-party vendors and social media sites, so they can see who’s buying tickets, attending games and interacting with their content. This enables the Panthers to get a “360-degree fan view,” communicate one-to-one with them, sell thousands of tickets, find sponsorships and match the right experiences with the right fans.[read more]

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

June 18, 2015 by Trips Reddy

While many retail, sports, manufacturing, healthcare and entertainment companies are already using data to improve customer experiences, the airline industry hasn’t caught up yet. But a handful of airlines are trying to change both this. By using a customer data platform like Umbel to merge web, mobile and social data from multiple sources, and training their staff to use this data better, airlines like Southwest, United and Qantas are using actionable data insights to deliver personalized customer experiences that delight flyers and build loyalty.[read more]


The Data Lake: A More Balanced Perspective

June 17, 2015 by Tamara Dull

The Big Data MOPS Series.

The recent data lake debate with my colleague, Anne Buff, may be over, but the discussion in many organizations is just getting started. What we learned during the debate—and you may be discovering in your own organization—is that it forces the larger discussion of managing growing volumes of data in a big data world. With the onslaught of big data technologies in recent years, organizations are having to look once again at the underlying technologies supporting their data collection, processing, storage, and analysis activities. And right now, the Hadoop-based data lake happens to be a very popular option.[read more]


A Big Data Cheat Sheet: What Executives Want to Know

May 21, 2015 by Tamara Dull

The Big Data MOPS Series. 

What can Hadoop do that my data warehouse can’t? The short answer is: (1) Store any and all kinds of data more cheaply and (2) process all this data more quickly (and cheaply). The longer answer is: They say that 20% of the data we deal with today is structured data. I also call this traditional, relational data. The other 80% is semi-structured or unstructured data, and this is what I call “big” data.[read more]

How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI

May 8, 2015 by Trips Reddy

Maximize impact.

The biggest truth about data is that it only has real value if it changes the way organizations act and think. In today’s data-driven world, having the right data can help nonprofit organizations become more transparent and accountable, helping them demonstrate to donors and members that their programs and initiatives are achieving objectives. Here’s how nonprofits like the YMCA are already using data to look for trends and insights, and even identify and find solutions to problems that don't exist yet, but might be just around the corner.[read more]


Expert Speak: 6 Highlights and Lessons from the 2015 CDO Summit

May 8, 2015 by Trips Reddy

The 2015 CDO Summit.

The CDO Summit 2015 (at the Thomson Reuters office in New York City) hosted Chief Digital Officers, Chief Data Officers and other C-suite digital leaders from a range of industries including retail, finance, healthcare and technology. Organized by the CDO Club, a packed day of sessions, panels and knowledge-sharing highlighted original research, the CDO jobs landscape and the challenges faced by CDOs as they focus on digital transformation at their companies.[read more]


Big Data Anonymous: Ask Data Experts Your Burning Data Questions

May 5, 2015 by MJ Wesner

Ask data experts / shutterstock

We'd like to alert the Smart Data Collective community to a unique opportunity: the chance to ask a panel of internationally renowned data experts all your burning data questions. It's a part of the The Social Shake-Up, which we're hosting in Atlanta this June.[read more]


The Data Lake Debate: Pro Delivers Final Rebuttal and Summary

April 27, 2015 by Tamara Dull

Okay, this is where the rubber meets the road. I have three minutes (or ~450 words) to respond to Anne’s final statement and summarize why I still believe a data lake is essential for any organization to take full advantage of its data. Let’s get started![read more]


5 Tips for Streamlining the Supply Chain

April 24, 2015 by Glenn Johnson

Supply chain.

Supply chain efficiency helps an organization reduce costs and speed time-to-market. Fifteen years into the new millennium, it is clear to see that advances in technology, increasing globalization and rising customer expectations have made streamlining the supply chain more important than ever.[read more]