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Market Research

Data Driven Software Buying Decisions

July 27, 2016 by Michael Fauscette

We live in an information-flooded world fueled by a constant state of “connected”. Businesses have tried for quite a long time to become “data driven”, so with the avalanche of data and ubiquitous connectivity you would think that supporting business decisions would be a routine approach at most companies. But, as all of you who just...[read more]

Technology Factors to Consider when Acquiring a New Business

June 30, 2016 by Kyle Cebull

Mergers and acquisitions can be complicated.  You’re buried in spreadsheets and profit and loss reports, conducting interviews and trying to understand every aspect of how the business operates. Often an overlooked aspect of acquisition or mergers is technology. Because technology can make or break a business, it’s an important...[read more]

Tactics to Hyper-personalization

June 29, 2016 by Sandeep Raut

By now we have all heard the importance of personalization and how companies like Amazon use data science for personalization of “Customer who bought this…” to their customers. The latest trend however is hyper-personalization in almost every industry from Retail to Travel to Hospitality and so on. Hyper-personalization is use...[read more]

Marketing Planning Improves Performance

June 27, 2016 by Mark Smith

As global business increases competitive pressures, marketing departments face new challenges. They must anticipate and respond to frequently changing customer preferences and produce effective programs and campaigns to attract them. In the online world where customers can jump instantly from one company to another, Marketing must...[read more]

Integrating the Commerce Experience: Salesforce to Acquire Demandware

June 7, 2016 by Michael Fauscette

There’s a lot of good analysis coming out on Salesforce’s announcement last week  on the intent to acquire Demandware and move into the commerce platform business. If you’re looking for some good reads, try this post by Paul Greenberg or this post from Ray Wang. I don’t intend to rehash what my colleagues have already said quite...[read more]

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From GPS to Genomes: “Big Data” Expanding Its Reach

May 25, 2016 by Particia Dimick

The future of computing is at an exciting, if ambiguous crossroads, with some of the biggest players in the industry, players like Intel, AMD, and NVidia starting to stray off the beaten path of relentlessly pursuing the time-honored tradition of Moore’s law: doubling chip density (and consequently halving prices) roughly every 18 months...[read more]

The Global Billboard Advertising Statistics and Dynamics

May 19, 2016 by Sarah Smith

Should marketing really abandon the billboard and other forms of outdoor advertising? Do these methods still have any benefit to businesses?[read more]

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5 Ways Big Data is Improving Gaming Experience

May 13, 2016 by Rehan Sheikh
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With $20 billion in annual revenue in the United States alone, the gaming industry is a behemoth in the way people spend their free time. Technology continues to evolve that makes gaming even more inviting and social – and the way developers implement big data has plenty to do with the success the industry is seeing.Big data has improved...[read more]

3 Ingenious Use Cases for Business Intelligence Tools

January 11, 2016 by Eran Levy

ne of the most exciting things about a formerly-niche technology becoming mainstream is the way it mutates and evolves by means of its end users’ ingenuity.[read more]

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Big Data in the Sports Industry

December 23, 2015 by Trisha Miller

Professional athletes everywhere are being asked to wear tech that will track their every move and download patterns of their stats. Will this help to improve the game or could the usage of big data destroy sports as we know it?[read more]

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Business Intelligence: Will 5G Boost Small Business Success?

December 3, 2015 by Ryan Kh
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There are clearly a number of changes coming for small businesses as they await the introduction of 5G technology. Since 5G hasn’t officially been released, it is difficult to know what impact it will have on global small businesses. This is especially true since there is no unequivocal definition of 5G yet.[read more]

Use Big Data for Property Market Research

October 26, 2015 by Sarah Smith

Market research as a business tool is important in that it enables businesses gather information about a product, a market or a service to be presented for sale on the market, the price margins, the available competition and then analyzing the information so obtained to make your own product the best and most competitive in that market.[read more]

How Data Is Helping Sports Teams Increase ROI, Even in Off-Season

July 10, 2015 by Trips Reddy

Learn how the Florida Panthers are unifying data from disparate systems, third-party vendors and social media sites, so they can see who’s buying tickets, attending games and interacting with their content. This enables the Panthers to get a “360-degree fan view,” communicate one-to-one with them, sell thousands of tickets, find sponsorships and match the right experiences with the right fans.[read more]

How Small Businesses Can Use Big Data

June 10, 2015 by Keith Tully
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As a small business owner, you may think that Big Data could not be any sort of help to you. After all, that market is for big businesses with lots and lots of resources. In reality that isn’t actually true. As a small business you can make use of Big Data in your own unique way.[read more]

13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences

May 21, 2015 by Trips Reddy

Shopping experience. 

According to a report by McKinsey & Company, despite the e-commerce boom, brick-and-mortar stores will still account for approximately 85% of U.S. retail sales in 2025. While slow to catch up with the digital revolution, retail brands are starting to rethink business models and leverage technology to reinvent the in-store customer experience. Interactive digital displays, touchscreens, digital storefronts, magic mirrors, virtual dressing rooms and in-store kiosks (to order out-of-stock items) are transforming how consumers interact with products in physical stores.[read more]