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Social Data

Data generated by or about the use of social media

8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors

October 15, 2015 by Trips Reddy

Brands are spending millions of dollars in college athletic sponsorships but are they really worth it? How can college teams use data to show value to their sponsors? Here are 8 things every college team needs to do to attract and retain their biggest sponsors:[read more]


It’s Your Life, Starring Your Data

July 27, 2015 by Tamara Dull

At a recent EPIC Champions of Freedom privacy event, Apple’s CEO Tim Cook finger-wagged some of his Silicon Valley neighbors—without mentioning names Facebook and Google—on how they were using their users’ data. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be,” Cook said.[read more]

Challenges of Working with Big Data: Beyond the 3Vs

July 16, 2015 by Venky Ganti

Among many challenges in working with big data, the 3V’s (Volume, Velocity, and Variety) have gotten a lot of attention. Googling yields many results worth reading. Almost all of these focus on technological challenges in managing and processing big data. In this post, I would like to highlight a different set issues that make working with big data challenging, even if the underlying infrastructure is admirably able to handle all three V’s.[read more]

How Data Is Helping Sports Teams Increase ROI, Even in Off-Season

July 10, 2015 by Trips Reddy

Learn how the Florida Panthers are unifying data from disparate systems, third-party vendors and social media sites, so they can see who’s buying tickets, attending games and interacting with their content. This enables the Panthers to get a “360-degree fan view,” communicate one-to-one with them, sell thousands of tickets, find sponsorships and match the right experiences with the right fans.[read more]


What Is Big Data and How Useful It Is?

July 6, 2015 by Anand Srivastava

What is big data? This term has gained popularity in the present and it is used sometimes to define the exponential data development and availability, both structured and unstructured. Big data might be as important to business and community as the web has become. Why? It is simply because if there will be more data, it may result to more precise analyses.[read more]

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

June 18, 2015 by Trips Reddy

While many retail, sports, manufacturing, healthcare and entertainment companies are already using data to improve customer experiences, the airline industry hasn’t caught up yet. But a handful of airlines are trying to change both this. By using a customer data platform like Umbel to merge web, mobile and social data from multiple sources, and training their staff to use this data better, airlines like Southwest, United and Qantas are using actionable data insights to deliver personalized customer experiences that delight flyers and build loyalty.[read more]

When Big Hearts Meet Big Data: 6 Nonprofits Using Data to Change the World

June 12, 2015 by Sima Thakkar

When people think of big data, they often think of machines, robots and things that might be generally impersonal. But when you couple data with an altruistic mission, the results can be astounding. As we sink deeper into the digital era, nonprofits are now presented with new opportunities. For example, 56% of people donated to an organization because they read a story via social media. Fundraising sites such as, and Network for Good allow organizations to raise money with a simple click of a button.[read more]


Redefining Loyalty Programs with Big Data and Hadoop

June 11, 2015 by Dave Mendle

A loyalty program should not be about points, rewards, or status. While these perks may attract consumers, they don’t foster loyalty. The focus of these programs should be to collect useful data that can be used to build relationships that benefit both the consumer and the brand.[read more]

13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences

May 21, 2015 by Trips Reddy

Shopping experience. 

According to a report by McKinsey & Company, despite the e-commerce boom, brick-and-mortar stores will still account for approximately 85% of U.S. retail sales in 2025. While slow to catch up with the digital revolution, retail brands are starting to rethink business models and leverage technology to reinvent the in-store customer experience. Interactive digital displays, touchscreens, digital storefronts, magic mirrors, virtual dressing rooms and in-store kiosks (to order out-of-stock items) are transforming how consumers interact with products in physical stores.[read more]

How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI

May 8, 2015 by Trips Reddy

Maximize impact.

The biggest truth about data is that it only has real value if it changes the way organizations act and think. In today’s data-driven world, having the right data can help nonprofit organizations become more transparent and accountable, helping them demonstrate to donors and members that their programs and initiatives are achieving objectives. Here’s how nonprofits like the YMCA are already using data to look for trends and insights, and even identify and find solutions to problems that don't exist yet, but might be just around the corner.[read more]

From Social Listening and Social Media Analytics to Social Data Intelligence

March 27, 2015 by Julie Hong

Christophe Folschette.

The early adopters who first saw the value of social listening and analytics were all communications specialists and early pioneers in digital marketing. But almost overnight, the sector exploded and went mainstream, across management silos in enterprises large and small, traditional and new. The birth of the digital native confronted corporates with a new set of challenges, and opportunities.[read more]


PII, Anonymized Data, and Big Data Privacy

February 11, 2015 by Tamara Dull

The Big Data MOPS Series.

Did you know that most Americans (87%) can be uniquely identified from just three pieces of personal data: a birth date, five-digit zip code and gender? Sort of disconcerting, right?[read more]


The World’s Largest, Fastest, Most Agile Supply Chain

December 31, 2014 by Keith Peterson

Supply chain.

There is one shipping firm in the world, maybe the galaxy, that is counted on more than FedEx, UPS, and DHL combined. In fact, this organization has an even more complex supply chain. It takes its own orders, makes its own goods, and ships them all in one night.[read more]

Data Innovation in Africa

December 6, 2014 by Travis Korte


While many commentators have focused on data-driven innovation in the United States and Western Europe, developing regions, such as Africa, also offer important opportunities to use data to improve economic conditions and quality of life. Three major areas where data can help are improving health care, protecting the environment, and reducing crime and corruption.[read more]


How Data Visualization Can Benefit SMBs

December 1, 2014 by Cameron Graham

Data visualization.

Data visualization is a term mostly associated with big brands and corporations. Companies like Target, Deloitte, GitHub and Time Warner Cable all use data visualization tools to analyze and interpret information about their customers, allowing them to better target their marketing and sales efforts, improve internal processes. For many small businesses, data visualization is still a foreign concept.[read more]