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Social Data

Data generated by or about the use of social media

How the Hilton, Hyatt and Marriott can leverage data to compete with Airbnb

January 24, 2017 by Eran Levy

Data is everywhere and it seems everyone these days is on a quest for data. Information is power and is treated as a valuable resource by most digitally-aware companies. According to Jaron Lanier, information is more important than physical labor.Data is what allowed Google to launch Google Flight and become a dominant player in the...[read more]

Top 5 Analytics trends in Fashion Retail

January 2, 2017 by Ajith Nayar

Technology has enriched the overall customer experience. As a result, today’s leading fashion houses are looking at several ways to utilize emerging analytical technologies in fashion retail today. Let’s look at some of the ways this is happening today.Digital Marketing and Social Media AnalyticsDigital marketing analytics expenses...[read more]

Data Philanthropy and Mutual Benefits of the Spirit of Giving

December 16, 2016 by Eran Levy

‘Tis the season to be jolly – and to be generous with your data. So says Global Pulse, the United Nations initiative on big data. As a network of innovation labs, the UN’s Global Pulse campaigns for data philanthropy. What does this mean and how can your business adopt a spirit of giving when it comes to data?Data philanthropy is an...[read more]

Day To Day Data: How To Build Knowledge From Daily Life

December 3, 2016 by Larry Alton

Personal data has always been a valuable part of our lives, from counting calories to Nielson surveys, but in the past collecting data was more labor intensive. Families filled out careful charts to return to Nielson, people attended community focus groups, and companies undertook elaborate studies to determine what their customers...[read more]

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Five Data Preparation and Analytics Predictions for 2017

November 29, 2016 by Jon Pilkington

 Believe it or not, 2017 is fast approaching. And while 2016 was a breakthrough year in the self-service data preparation and analytics world, 2017 will bring just as many – if not more – innovations that continue to transform how data scientists, data analysts, and business users harness insights to deliver business value and...[read more]

The Alibaba, Amazon, and eBay Way to Black Friday Success

November 23, 2016 by Eran Levy

On Black Friday in 2015, online shoppers spent an estimated $2.7 billion. So, when do you think the big E-guys start to prepare for Black Friday? Here’s one hint: e-commerce sales on Thanksgiving Day, 2015, already totaled $1.73 billion (Adobe Digital Index figures.) Here’s another hint. The National Retail Federation recently stated...[read more]

6 Ways Your Smart Home Data Will Help You Live a Better Life

November 14, 2016 by Larry Alton

Smart home technology is beginning to go mainstream, and it’s only a matter of time before integrated “smart homes” are as commonplace as smartphones are today. Through interconnected, wireless systems, we’ll have full control over our homes, remotely controlling and monitoring temperatures, humidity levels, and even the function of our...[read more]

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4 Ways You Can Use Big Data to Market to Millennials in 2017

November 7, 2016 by Rehan Sheikh

Millennials are making a huge impact on the world. Since passing the Baby Boomers in population in 2012, it was forecasted that business practices needed to shift their marketing strategies soon. Well, ‘soon’ has arrived and by 2017, you’ll need to focus your marketing more toward this generation.Big data is going to be a key factor in...[read more]

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The True Vision of Big Data in Healthcare

October 19, 2016 by Jared Jaureguy
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From the impact of wearable technology to the potential for boosting cancer research, there’s been a lot of buzz about big data in the healthcare space. However, the true vision of big data in healthcare lies not in individual data collection or disparate applications, but in the potential of combining healthcare data to create new...[read more]

Five Reasons to NEVER Design a Survey without a Comment Field

September 2, 2016 by Tom Anderson

The good news is that most researchers do, in fact, understand and appreciate the value of comment data from open-ended questions.Indeed, many say feedback in consumers’ own words is indispensable.Among researchers we recently polled:70% would NEVER launch tracker OR even an ad-hoc (66%) survey without a comment field80% DO NOT agree...[read more]

Four Key Steps For Enterprise IoT Security

August 26, 2016 by Timo Elliott

There’s been a lot of press recently about the problems of IoT security: easily hackable smart locks, as many as 100M Volkswagens at risk, vulnerable light bulbs, and even sex toys that spy on you.Here are some key concepts for the future of IoT security in the enterprise:First, IoT is going to save a lot of livesIt’s ...[read more]

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Hollywood looking at big data to find the next big hit

August 12, 2016 by Melissa Thompson
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Through mining consumer blogs, social media posts, and file downloads, streaming companies and producers learn what themes, writers and actors they need to combine in order to maximize their chances of success.[read more]

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Long Live KPIs: Innovation is the New Black

July 12, 2016 by Melissa Thermidor

When you think of creativity and community, the last thing that comes to mind is a Key Performance Indicator - just writing that out made me feel completely dead inside. They've been around since the stone age, yet they remain the same and we continue to bang on about how important and necessary they are every chance we get.[read more]

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Big Data and Social Marketing – A Match Made in Heaven

June 3, 2016 by Rehan Sheikh
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Many advertisers are turning to social media over other advertising channels. According to research from Invesp and AdWeek, brands are expected to spend $15 billion on social advertising in 2018.Some social media sites are taking advantage of big data to offer better services to their advertisers. As a result, demand for social...[read more]

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How Big Data Helps Solve Social Challenges

April 25, 2016 by Abdullahi Muhammed

Big data has challenges but it's clear that the pros of utilizing it now far outweigh the cons. Here are just a few ways that big data already helps solve social challenges.[read more]