Sign up | Login with →



Redefining Loyalty Programs with Big Data and Hadoop

June 11, 2015 by Dave Mendle

A loyalty program should not be about points, rewards, or status. While these perks may attract consumers, they don’t foster loyalty. The focus of these programs should be to collect useful data that can be used to build relationships that benefit both the consumer and the brand.[read more]

Not All Hadoop Users Drop ACID

April 8, 2015 by Paige Roberts


Hadoop users have all had to give up ACID and settle for the new standard, BASE, as a general rule, but like so many things in the data wrangling industry, that’s changing fast. This may come as a shock to a lot of current Hadoop users and database users considering making the switch to Hadoop, but using Hadoop doesn’t mean you have to give up your ACID habit.[read more]


Data Lakes and Network Optimization: What’s Next for Telecommunications and Big Data

March 31, 2015 by Sameer Nori


Relational data warehouses served communications service providers well in the past, but it’s time to start thinking beyond columns and rows. Unstructured data will be the fuel that powers risk management and decision-making in the near future. And to use all sorts of data to its fullest potential, we need new ways of storing, accessing and analyzing that data.[read more]

Aligning Big Data

January 18, 2015 by Martyn Jones

Aligning big data.

This is an overview of the realignment and placement of Big Data into a more generalized architectural framework, an architecture that integrates data warehousing (DW 2.0), business intelligence and statistical analysis.[read more]


5 Ways Hadoop Can Help Healthcare Organizations and You

November 23, 2014 by Sameer Nori

Hadoop and healthcare

There are many different use cases for Hadoop in healthcare. Some of them include helping doctors, patients, and healthcare organizations include personalized treatment planning, assisted diagnosis, fraud detection, and monitoring patient vital signs. Learn how Hadoop is being implemented in each of these use cases.[read more]


5 Common Use Cases for Hadoop in Retail

November 20, 2014 by Sameer Nori

Hadoop in retail

Retailers can focus on the shopper as an individual, rather than aiming at the masses and hoping to snag a few. Where there once were customer panels, in-store surveys, focus groups, and guesswork, there is now social media, online search behavior, and easy-access customer input.[read more]

Spotlight on SiSense: BI Without the Bandwidth

October 9, 2014 by Shawn Gordon

Spotlight on SiSense.

I was at DataWeek/API World in mid-September 2014 (last week at the time of this writing) and saw some interesting things, almost entirely around Big Data. The two items that stood out for me, were the Graph DataBase system Neo4j (which I wish I had time and a reason to dig into more), and SiSense, who absolutely blew my mind.[read more]


Fine-Tuning Manufacturing Operations with Big Data and Hadoop

October 6, 2014 by Sameer Nori

Manufacturing pperations and Hadoop.

Your organization is a lean, mean Six Sigma machine. The corporate culture is centered on continuous improvement, with everyone well versed in Kaizen. Your supply chain is well oiled, which should provide assurance about product quality. And yet you wonder: is it possible to improve operations even further?[read more]


Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?

October 2, 2014 by Sameer Nori

Hadoop in advertising and media.

Imagine the chance to truly connect with a customer. Imagine if you knew what movies and television shows they watched, and not only when, but how often. Imagine knowing what screen they watched it on and how they shared it socially. Imagine knowing what they like, or dislike, and knowing it in real-time.[read more]


5 Big Data Hadoop Use Cases for Retail

September 30, 2014 by Sameer Nori

Hadoop for retail.

How does Apache Hadoop help retailers? Apache Hadoop is not just a data storage and processing framework - it is an transformational platform, especially for retailers who want to analyze customer data and improve revenues and the general customer experience.[read more]

We Need an "Internet of Not Only Customers"

August 8, 2014 by Peter Perera

Internet for not only customers. 

CRM software vendors tout a similar story-line. “Focus on customers”, they all say. SalesForce, for example, advocates creating an “Internet of Customers” and become a “Customer Company”. But paradoxically, customer fixation may not be how to best improve customer growth, engagement and customer experience. If anything, establish an “Internet of Not Only Customers”. Turn into a “Connections Company”. To help pull this off, CRM software needs to be more context-aware and behave more like a graph database. Knowing customers requires also knowing all their possible contextual identities and corresponding connections to others.[read more]

2020: US Banks Are Betting Big on Analytics

May 31, 2014 by Naagesh Padmanaban

US banks and analytics.

Most US Banks – small and big are on board this transformational journey. These initiatives involve great investments and outcomes are keenly tracked. Many careers are at stake. But those that succeed will form the backbone of US Banks 2020. This obviously will result in intense competition and change the banking landscape in the US forever.[read more]


A Complete Guide to Overcoming Executives’ Concerns about Hadoop

April 13, 2014 by Michele Nemschoff

Overcoming executives’ concerns about Hadoop.

CEOs are often critical of adopting new technology, and for good reason. New technology is expensive and all too often fails to come through and offer any real value to the company. This could present a challenge for IT managers who want to implement Apache Hadoop, the increasingly popular and cost-effective framework for large-scale, data-intensive deployments, into the company’s technology infrastructure.[read more]


How Your Hadoop Distribution Could Lose Your Data Forever

March 27, 2014 by Michele Nemschoff

Hadoop distribution could lose your data forever.

Relational database users have long depended on foundational protection techniques, such as data replication and snapshots. Today, both are also implemented in standard Hadoop architectures. Their method of application and effectiveness, however, is not the same across distributions.[read more]


How To Maximize Performance and Scalability Within Your Hadoop Architecture

March 13, 2014 by Michele Nemschoff


One of the main reasons for moving away from a traditional database solution for managing data is to increase raw performance and gain the ability to scale. It may come as a surprise to you to know that not all Hadoop distributions are created equal in this regard.[read more]