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Data Quality

Good Data – An Essential Part of the Marketing Recipe

July 20, 2016 by Gayle Nixon
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Trillium recently hosted a webinar during which John Coe, a co-founder at B2BMarketing.com, discussed the changing role that customer data has in today’s marketing environment. The key point was that data is no longer just the output of marketing activity; it increasingly is the fuel that drives that activity. No longer are companies...[read more]

Data Quantity, or Data Quality?

July 14, 2016 by Martin Doyle
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When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good thing.Lots of traffic – good. Viral posts are the Holy Grail: they generate thousands of page views every hour. Likes and shares: the more the merrier.And from all of that traffic, and social interest, the business hopes for a...[read more]

Are You Still in the Dark About the Quality of Your Data?

June 7, 2016 by Martin Doyle

More and more businesses are waking up to the threat of poor data quality. We’re gradually seeing the risk being taken more seriously as the shockwaves of poor management are felt.Yet for many businesses, data quality is seen as an abstract concept; difficult to understand, and impossible to value.When the business formulates its...[read more]

Data Detox: The Importance of Cleaning Your Data

May 26, 2016 by Greg Olson
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 Imagine enjoying years of everything going your way.  You land a great job, you have an amazing family and friends, and you live in your dream home in your dream city.  In fact, the only real problem that you have is finding the time to fit everything and everyone into your busy lifestyle.  But, rather than sacrifice...[read more]

The Data Quality Tipping Point

April 8, 2016 by Martin Doyle

Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and insights hold the key to profit and growth. But it has the unique ability to unite every department, and every function. It can reveal problems in processes, drive productivity among your staff and ensure everyone is ‘singing from the same hymn sheet..[read more]

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In a World Full of Data, Can Analytics See the Market Trends?

March 13, 2016 by Ryan Kh

The IoT has put an array of data before us, but can this information help us understand previously unpredictable trends? As computers get better at connecting all of this information – from common Twitter topics to Google searches – we may be nearing a time when computers will be better equipped to choose stocks than people.In the past,...[read more]

What Are Accumulators? A Must-Know for Apache Spark

February 27, 2016 by Jim Scott

If you’ve been using Apache Spark, then you know how awesome the Resilient Distributed Dataset (RDD) is. This data structure is essential to Spark for both its speed and its reliability. There are a couple of concepts that make Spark even faster and more reliable when run over large clusters: accumulators and broadcast variables.[read more]

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How to Stay Ahead of the Data Protection Curve in 2016

January 31, 2016 by Ryan Kh

2016 can be either your year for data security or for data theft. Some of that depends on luck. But much of your success or failure in this arena depends upon your preparedness and awareness of how data security is evolving. Security and theft are always stuck in a tug of war, an arms race which motivates both industries (and data theft most certainly is an industry) to alter and evolve their methods, to get a bigger piece of the pie than the other side has. In 2016, there are a lot of subjects which data security people are discussing, and you should be aware of some of them in order to keep you and your data safe.[read more]

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Protecting Your Data From Attackers Using Top Spy Gear Technology

January 28, 2016 by Ryan Kh

Data protection is a serious issue in the recent times with various spy gadgets and apps on the way. Technological advancements have made it possible for the attackers to easily track the sensible and vital data like the biz data that can lead to many issues. It is important to understand the spy gear technology that the attackers implement in grabbing your essential data so that you can protect those biz data from being hacked.[read more]

Long Term Financial Planning with Financial Data Analytics

January 19, 2016 by Sarah Smith

Big data is a statement that covers all information processing and gathering on a macro scale. With so much data flowing, a common thread is needed for actionable insights that are based on inputs. For online businesses, user behavior analytics and marketing are two sources of information, which trigger the need for taking action. Without efficient data optimization, there is poor use of money. It is due to the poor retention and lost conversations. Big data without action and insights becomes numbers without any real purpose. Most international online companies use big data to make improvements on customer, conversion marketing and website designs.[read more]

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72% of People Aren’t Familiar with Hosted VoIP

January 4, 2016 by Josh Rose

VoIP is the concept of using the internet and cloud based servers to place calls instead of using traditional pbx boxes and phone cables. A universally understood example being Skype which allows you to video or audio call anyone around the world over the internet for free.[read more]

How the CIA is Reinventing a Case for Big Data

December 16, 2015 by Xander Schofield

Big data is changing the way the world operates and 2015 is turning out to be a very big year for the Central Intelligence Agency. This organization is better known simply as the CIA and America's liaison to the President for matters regarding national security at home and abroad. Launched in 1947 by President Harry S. Truman, the agency has grown to become a multi-faceted center for enhanced security through evolution and continued innovation.[read more]

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Is Big Data Winning or Losing?

December 9, 2015 by Josh Rose
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Big data is now used everywhere. AT&T has a database of 312 terabytes, the NSA use 30 million gigabytes a day and Facebook user share 30 billion pieces of content daily. There is big money and big opportunity in big data. Huge scale tools are being created all the time to benefit our existence and to make our lives easier. However these tools can sometimes be easier to cheat than other systems.[read more]

How Is Mobile Technology Impacting the Food and Beverage Supply Chain?

November 17, 2015 by Keith Peterson

Mobile technology is positively affecting businesses across the globe, allowing for real-time data transmission, instant collaboration, and the ability to access key business metrics from just about anywhere. With mobile supply chain applications, business owners in the food and beverage industry have greater insight into their everyday workflow – accessing data on the fly, enabling them to make better decisions faster.[read more]

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Control Business Costs with Workforce Analytics

November 16, 2015 by Sarah Smith

When something goes wrong in a company, the availability of analytics data should motivate employers to resolve quickly worker claims and take steps to address problems identified or predicted by their software.[read more]