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CRM

How Big Data Is Driving Airline Loyalty Programs

March 23, 2017 by Mark Ross-Smith

Look under the hood to understand how data and business intelligence is the driving force behind record profits for airline loyalty programs.[read more]

The Enterprise Graph – From Connections To Customer Insights

March 3, 2017 by Peter Perera

Know more, sell more. That’s the bottom-line when looking to introduce graph databases into the enterprise.[read more]

How CRM upgrades could better supply chain management

January 19, 2017 by Supply Chain Dive

Dive Brief:Continued investments in mobility and social integration will enable new trends in customer relationship management (CRM) technology throughout 2017, Destination CRM.com reported last week.CRM solutions will become increasingly personalized yet simplified, as client demands increase the need for deep data while...[read more]

How To Create A 360-Degree Customer View Using Data

January 19, 2017 by Mark Ross-Smith

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.Would you like to know how much they’re spending, when they’re spending, why they’re buying with the competition and...[read more]

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Hybrid Systems Integrations for Right Sized ERP

November 2, 2016 by Glenn Johnson

Finding the right integration strategy across ERP, CRM, Warehouse Management, PLM and cloud environments[read more]

Enterprise Risk Management and EPM – Separate or Joined at the Hip?

October 27, 2016 by John O'Rourke

Enterprise risk management (ERM) and enterprise performance management (EPM) are often discussed as separate topics.  But when you think about ERM in the broader, operational context, the linkages between the two become more evident. I recently attended the Argyle CFO Leadership Forum in Dallas as a speaker and...[read more]

What’s the Difference Between Business Intelligence (BI) and EPM?

September 30, 2016 by John O'Rourke
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One of my colleagues recently asked if I could write a blog post describing the difference between business intelligence (BI) and enterprise performance management (EPM) solutions. I haven’t been asked this question in a while, so maybe this is a good time to revisit these terms and technologies, what makes them different, and how...[read more]

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5 Ways Cloud Has Revolutionized Business Success

July 26, 2016 by Rehan Sheikh

Collaboration helps businesses grow and succeed, and the cloud is an amazing and powerful collaboration tool. It’s not just for storage. It’s a multi-use business tool capable of hosting an application manager and boosting productivity. It makes sharing information an effortless task and it’s scalable, so it grows with your business....[read more]

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Ways CRM Adoption Creates Seamless Revenue Making Opportunities

July 1, 2016 by Shraddha Tewari

In order to stay in pace with the customers’ demand, businesses must administer CRM technologies to reap the maximum benefits out of customer data and create double-glazing sales number.[read more]

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Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.

June 29, 2016 by Maria Grineva

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the value of its data. Yet, most of the startups I speak with are shocked to learn how much money they’re leaving on the table as a result of...[read more]

What SAP Users Think About Digital Transformation

June 13, 2016 by Timo Elliott

Last month, the US and German SAP user communities released a white paper on Digital Transformation: The SAP User Community Perspective.It’s a must-read, and speaks for itself, but here are a few highlights to give you a flavor [with my emphasis added!]What is Digital Transformation?The relentless pursuit of the conversion of...[read more]

Want To Get The Most Out of Your Salesforce CRM? Read This!

June 8, 2016 by Girish Jashnani

Salesforce CRM Software is well aligned with the business processes in your company. You can then proceed to give these objects the names of your business processes. After doing this, you can populate the CRM software with data about these processes. The role played by the Salesforce CRM adjusts over time to accommodate the changing attitudes of the customers.[read more]

Integrating the Commerce Experience: Salesforce to Acquire Demandware

June 7, 2016 by Michael Fauscette

There’s a lot of good analysis coming out on Salesforce’s announcement last week  on the intent to acquire Demandware and move into the commerce platform business. If you’re looking for some good reads, try this post by Paul Greenberg or this post from Ray Wang. I don’t intend to rehash what my colleagues have already said quite...[read more]

Next Generation of Product Information Management Empowers Digital Business

May 24, 2016 by Mark Smith

Organizations in all industries face various difficulties in managing product information. The most serious is providing complete, engaging information to consumers and customers on the internet. Newly developed products, mergers and acquisitions, changes to pricing and promotions in online commerce spur business growth, but these...[read more]

6 Tips for Integrating Business Intelligence Solutions with Your CRM

May 12, 2016 by Annie Bustos
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In the age of Big Data, companies are pushing to collect and analyze as many data sources as possible so they can enrich the customer experience and drive sales. One way to gather rich data is by integrating Customer Relationship Management (CRM) tools with business intelligence (BI) platforms. CRM provides companies with customer-...[read more]