Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Why Bridging the Gap Between ERP and CRM Is Vital and How Big Data Can Help
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Why Bridging the Gap Between ERP and CRM Is Vital and How Big Data Can Help
AnalyticsBig Data

Why Bridging the Gap Between ERP and CRM Is Vital and How Big Data Can Help

Anand
Anand
5 Min Read
Image
SHARE

ImageWith an increase in technological sophistication on the ERP and CRM systems, there is now a growing need to bridge the gap between the services offered by these different software systems.

ImageWith an increase in technological sophistication on the ERP and CRM systems, there is now a growing need to bridge the gap between the services offered by these different software systems. According to one estimate, the tech industry is losing as much as $30 billion every year due to an asynchronous business management system that has not brought the data from ERP and CRM together.

Writing for a Forrester Research report, Ray Wang, an analyst with the firm said, “ERP systems provide much-needed internal information that can be shared with new stakeholders. CRM systems provide the entry point for stakeholders to engage with an organization. You can’t really have one without the other and be successful in the marketplace”. While businesses have realized this and have continued to invest in both the systems, the problem here is that this is being pursued as an IT challenge and not a business one. 

Today, ERP and CRM perform two vastly different functions in an organization. While ERP helps in better coordination of material and human resources within the organization, the CRM helps in handling customer accounts and their resource needs with the organization. Consider a pretty basic scenario where one of your customer orders 1000 widgets. Typically, the business takes a purchase order for these 1000 widgets from the customer and transfers this to the production department who then take stock of the current inventory. Depending on this information, they set up additonal manufacturing requirements to satisfy customer demand. But because of the way the ERP and CRM systems are set up, the transition of requirements from a purchase order to actual production requirement is sometimes manual. In some cases, it takes several days for this transition. 

More Read

web analytics powerful tools
4 Top Advanced Web Analytics Tools To Get More Out Of Your Website
book review “Data Preparation For Data Mining”
BrightIdea and Planview, moving closer to an integrated social product development process
Data Does Not Equal Intelligence: Predictive Analytics in the Enterprise
What is the Cost of Hiring Data Savvy Software Developers?

By integrating the ERP and CRM systems together, it is possible to seamlessly map the customer requirements into the monthly production plan and thus save the business the time and money that is spent in bridging the gap. However, the challenge here is in mapping hundreds of thousands of client records to a production planning system. It is here that big data comes into the picture. For example, a typical enterprise user of CRM software might have customer records as big as 200 million. By mining the individual purchase history of each of these customers, it is possible to draw a quarterly plan for renewal ordrs and fresh purchases. By feeding this information into the ERP system, it is possible for the user to properly chart the capacity requirements and thus be able to build a resources pn more efficiently. 

Given the cost benefit to the user as well as the massive improvement in efficiency that such an integration would bring to the company, an ERP-CRM integration is now a growing trend, at least among large enterprises. For instance, Oracle offers a JD Edwards EnterpriseOne suite that offers extensive integration between the ERP and CRM products. Consultants who offer JD Edwards training to enterprises have now expanded their services from pure-play ERP to include the integrated CRM software as well. 

The integration of ERP with CRM is a huge challenge and big data plays a huge role in effecting this system. However, for a more efficient business system, it is critical to stop looking at ERP and CRM as IT products that solve specific functions, and instead look at them as business processes that need to be streamlined. Doing so will help create an efficient end-to-end business that will not only save time and money but also ensure better productivity. 

TAGGED:crmerp
Share This Article
Facebook Pinterest LinkedIn
Share
ByAnand
Follow:
Anand Srinivasan is the founder of Hubbion, a suite of business apps. The Hubbion Project Management app was ranked among the top 20 in its category for 2017 by Capterra.

Follow us on Facebook

Latest News

ai for building crypto banks
Building Your Own Crypto Bank with AI
Blockchain Exclusive
julia taubitz vn5s g5spky unsplash
Benefits of AI in Nursing Education Amid Medicaid Cuts
Artificial Intelligence Exclusive News
AI role in medical industry
The Role Of AI In Transforming Medical Manufacturing
Artificial Intelligence Exclusive
b2b sales
Unseen Barriers: Identifying Bottlenecks In B2B Sales
Business Rules Exclusive Infographic

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Moving to the People-centric Enterprise

8 Min Read

Collaboration “in the Wild”: Some Observations

6 Min Read

Social Media Renders Your Marketing Strategy Obsolete. NOT!

5 Min Read

Oracle Financials Is in the Cloud

15 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?