Artificial intelligence is redefining the marketing profession. A growing number of companies are starting to utilize AI to get more out of their marketing budget.
One of the many marketing disciplines that is changing due to AI developments is SEO. There are a lot of ways that data-driven strategies can help marketers with onsite optimization and link-building.
AI is the Future of Modern SEO
Before you can understand the relevance of AI in SEO, it is important to have a firm understanding of the foundation of SEO in general. SEO is an acronym for Search Engine Optimization. Search Engine Optimization refers to the practice of increasing the quantity and quality of traffic to your website and exposure to your business brand through organic search engine results. Unlike our common assumptions about search engine optimization, it is only about search engines, and it is also geared towards people and your target audience.
A business search engine optimization plan involves understanding what most people are searching for online, the feedback they expect, common words used online, and the type of content they are comfortable viewing. Your business’ search engine campaign helps you gain answers to the above questions hence connect to people searching for your business solutions online.
How Does Search Engine Optimization Work?
Search engines are commonly perceived as answer machines. By scouring billions of pieces of content and evaluating thousands of factors, they can determine the most suitable content that is most likely to answer your questions. They achieve all this by discovering and cataloging all the content available on the internet, including PDFs, videos, images, web pages, etc. Discovering and cataloging internet content is done through a process referred to as crawling and indexing before being ordered according to how well it matches your question in a process known as ranking.
Incorporating AI into SEO
Now that you understand the basics of SEO, it is important to explore the ways that AI comes into play.
AI Changes the Balance on Short-Term SEO Strategies Versus Long Term SEO Strategies
Short-term search engine optimization strategies are technical digital marketing aspects that focus on getting you ranked quickly in SERPS. These may include pay-per-click (PPC) advertising, social media advertising, geofencing advertising, etc. If you aim to pursue a good, sustainable, and long-term online presence for your business, short-term search engine optimization tactics are a mistake and offer many inadequacies. While short-term techniques are worth trying, a long-term campaign is more beneficial.
A long-term search engine optimization campaign is considered a powerhouse worth investing in. A business that is willing to invest in the work and effort of waiting will earn benefits. Some of the long-term SEO techniques include keyword implementation, clean internal code, internal linking, user-friendly, use of headings in the content, etc. Search engines consider these strategies as factors for ranking your business website in the organic search results.
AI has changed the way that marketers approach both short-term and long-term SEO strategies. Google has developed better AI algorithms to detect link spam and other manipulative SEO techniques. Therefore, it is trickier to get away with using spam fueled strategies these days. You will have a higher ROI from using AI to help focus on long-term SEO strategies instead.
Why Are Long-Term Search Engine Optimization Strategies More Beneficial for Marketers Familiar with AI?
There are a lot of reasons that marketers that understand AI should take a long-term outlook to their SEO strategy. Some of the reasons are listed below.
1. Due to Advances in AI, Search Engine Algorithms Change Constantly
Search engines such as Google and Bing change their AI algorithms constantly to provide their users with high-quality and spam-free sites. However, business websites are affected by the constant changes, including significant losses in search engine ranking and online visibility. As you consider search engine optimization as one of your digital business marketing strategies, ensure it is done on a long-term basis. A long-term search engine optimization campaign encompasses any possible updates in search engine algorithms in the future. While search engine algorithms updates and changes take along to roll out, investing in a long-term search engine optimization campaign prepares your website for optimum search engine worthiness.
2. Continuous Search Engine Optimization Tactics Increase Your Search Rankings
Many businesses perceive search engine optimization to be a one-time thing, which is not the case. Although you may reach a high search ranking in a short period, slowing down or stopping your SEO strategies will eventually see your business website taper off or disappear from the top organic search results. To earn sustainable organic search results, you must be consistent in your SEO strategies.
The good news is that the right AI tools can help implement these tactics continuously. You will find ways to automate a lot of these practices without looking spammy. For example, there are a lot of aggregators that use AI technology to find relevant content in your niche, which you can use to create your own content.
3. Maintaining A Good SEO Depends on Your Website’s Fresh Content (and AI Helps!)
Website content is one of the main components of a successful digital marketing campaign. Like food expires, website content loses relevance with time if it is not updated or remains unmaintained. Regular content generation is hence an integral part of a successful business’ long-term search engine optimization campaign.
AI is great for helping create fresh content. You can use AI to automate a lot of the content generation processes. You can even use AI tools to schedule content to be published when it is most likely to be engaged with based on prior user engagement data.
4. The Online Marketplace Is Constantly Evolving
The online marketplace is not the same as it was first introduced; it keeps changing constantly. Previously, one could only access the internet using a laptop or a desktop. Still, recently the technology has introduced phones which allow users to engage with other internet users through social media and be a part of the online marketplace. Search engine optimization techniques that worked in the past have become obsolete as they are no longer effective as before. There has also been a development of semantic search where users use more streamlined keywords. The online marketplace is bound to constant changes and evolving trends; hence business owners should consider applying long-term strategies to keep up with the high rankings.
5. To Keep Up with Your Business Competitors
Just like you aim at long-term benefits from your long-term strategies, your competitors are doing the same. Hence, you do not want their website to rank better or on top of yours. Every business uses various digital marketing strategies so that they get a chance of holding the perverted prime positions in search engine results. A good long-term search engine optimization campaign is crucial in placing you in these results.
6. Authentic, Natural, and Organic SEO Shield Your Business Website from Penalization
Search engines such as Google have the authority to hammer penalties into your site hence rendering all your efforts and tactics worthless. Business owners must therefore remain proactive and put up measures to avoid penalization. The best way to earn organic search results is by investing in a long-term SEO campaign.
Search Engine Optimization is a proven tactic that is likely to earn you positive results. As your business website keeps crawling up the search engine rankings, more visitors can visit your website, increasing conversions. Your expectations cannot be achieved in a single afternoon or a day but may be achieved in a month by maintaining steady progress in your search engine optimization campaign.
Depending on your willingness to learn, the complexity of your business website, and bandwidth, you can either perform basic SEO strategies on your own or hire a search engine optimization professional, agency, or consultant to do it on your behalf. Many Naples SEO companies can assist business owners in reaping the benefits of applying a long-term SEO campaign. Before hiring a search engine optimization agency or consultant, ensure that the quality offered marries with your business quality. An expert SEO company can guide you on the most appropriate strategies to rank you high.
Modern SEO Professionals Must Leverage SEO
AI has changed the rules of the game for SEO professionals. It is important to know how to use SEO properly to execute a successful, long-term strategy to bolster your rankings in Google.