What’s the Definition of ‘Big Data’? Who Cares?

June 16, 2012

It has been entertaining to see how so many people are arguing over how to define big data. There is always another nuance that can be suggested. There is always another potential exception to any rule that is offered. In the end, I don’t think the energy being put into the discussions is of much tangible value from a business perspective versus really just being an academic exercise.  Let’s explore why.