Uses for Analytics and Big Data in Marketing

October 18, 2013
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ImageIt’s natural that the varied applications for big data and analytics would extend to endeavors such as marketing. After all, all forms of marketing and advertising are centered around being able to predict – or at least reasonably guess at – the behavior and choices of customers. It is similarly important to cull a wide base of knowledge regarding demographics that could become part of your customer or client base.
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