Twitter to Add Analytics? Now it MUST Be Cool

A sure sign that real-time data analytics is replacing queries of aged databases comes from no less an authority than Twitter.   Reports of a new Twitter analytics project has industry watchers all a-well y’know . . . Details identified so far by TechCrunch reflect Twitter as a vital search tool for people who need timely information about online conversations and analyzing daily trends, popularity and other metrics.  Not just counting mentions but identifying sentiments and aggregating the results are just some of the insights that can be gleaned from Tweets.  Those short messages can pack a punch in less than 140 characters.

Do you know what’s being said about your company, products and competition?

David Wallace
Spotfire Blogging Team

Image Credit: Courtesy of Twitter