3 Ways Counterintuitive Data Can Negatively Affect the Customer Experience

June 16, 2015
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ImageMarketing and brand management is more data-driven now than ever before, surpassing the record highs of even up to a few years ago – and that’s a good thing. Knowing who your customers are, what types of interactions they prefer, and where their interests lie is essential in a world in which the capacity to generate data is growing exponentially.
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