3 Ways Counterintuitive Data Can Negatively Affect the Customer Experience

June 16, 2015

ImageMarketing and brand management is more data-driven now than ever before, surpassing the record highs of even up to a few years ago – and that’s a good thing. Knowing who your customers are, what types of interactions they prefer, and where their interests lie is essential in a world in which the capacity to generate data is growing exponentially.