Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Advertorials Preferred To Ads?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Advertorials Preferred To Ads?
Uncategorized

Advertorials Preferred To Ads?

Daniel Tunkelang
Daniel Tunkelang
2 Min Read
SHARE

From “Brand Mentions Preferred over Ads” in eMarketer:

Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users to read—and act.

In addition to making a product so compelling it demands coverage, this requires a more natural, PR-focused strategy of getting the word out. Or in some cases, tailoring ads so they look like articles.

I’m no champion of advertising, but at least ads are (usually) honest about their nature. And I am very much in favor of marketing campaigns that aim to earn “natural” name dropping in articles. But it seems eMarketing is either advocating a strategy of pushing advertorials, or neutrally reporting that the strategy is effective. Either way, I find it disturbing. I know we’re a long way from a utopia of transparency, but I thought we were past the infomercials-pretending-to-be-news stage.

More Read

On supporting decision management and collaborative decision making
Jeremiah Owyang Defends “Sponsored Conversations”
Social Media for Authors, Questions from the Teleseminar Part 2
Reflecting Istanbul
USA Federal Government’s Dashboards – Reporting, Managing or Improving?

From “Brand Mentions Preferred over Ads” in eMarketer:

Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users to read—and act.

In addition to making a product so compelling it demands coverage, this requires a more natural, PR-focused strategy of getting the word out. Or in some cases, tailoring ads so they look like articles.

I’m no champion of advertising, but at least ads are (usually) honest about their nature. And I am very much in favor of marketing campaigns that aim to earn “natural” name dropping in articles. But it seems eMarketing is either advocating a strategy of pushing advertorials, or neutrally reporting that the strategy is effective. Either way, I find it disturbing. I know we’re a long way from a utopia of transparency, but I thought we were past the infomercials-pretending-to-be-news stage.

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Why 83% of U.S. Government Managers Agree Their Agencies are Ineffective

5 Min Read

ParAccel actually uses relatively little PostgreSQL code

1 Min Read

“[IBM} hasannounced new industry frameworks in Retail Performance Analytics (merchandising, supply…”

2 Min Read

Give Blood

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?