Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data and customer service outsourcing
    How Data Analytics Improves Customer Service Outsourcing
    18 Min Read
    How a Specialized Marketing VA Improves Campaign Analytics
    How a Specialized Marketing VA Improves Campaign Analytics
    11 Min Read
    New Data Analytics Breakthroughs Give eCommerce Startups a Fighting Chance
    New Data Analytics Breakthroughs Give eCommerce Startups a Fighting Chance
    6 Min Read
    How Data Analytics Is Reshaping Patient Financing Decisions
    How Data Analytics Is Reshaping Patient Financing Decisions
    13 Min Read
    business using business intelligence
    How to Use a Competitive Intelligence Dashboard to Turn Market Data Into Smarter Marketing Decisions 
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: The TCO of Analytics in the Cloud and the Mid-Market Advantage
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > IT > Cloud Computing > The TCO of Analytics in the Cloud and the Mid-Market Advantage
Cloud Computing

The TCO of Analytics in the Cloud and the Mid-Market Advantage

LyndsayWise
LyndsayWise
3 Min Read
Image
SHARE

ImageLast week I was part of a panel discussion with Robin Bloor of the Bloor Group and Marc Clark from Teradata to discuss the TCO of cloud analytics and the strategic benefits and challenges of cloud deployments. The reality is that more organizations are looking to the cloud due to broader storage, big data management, and perceptions of lower cost and easier to maintain solutions.

ImageLast week I was part of a panel discussion with Robin Bloor of the Bloor Group and Marc Clark from Teradata to discuss the TCO of cloud analytics and the strategic benefits and challenges of cloud deployments. The reality is that more organizations are looking to the cloud due to broader storage, big data management, and perceptions of lower cost and easier to maintain solutions. As organizations struggle with larger and more complex data sets, this trend will become even broader. Businesses are already struggling with their data and trying to get value out of their information assets. One of the benefits of cloud analytics and computing in general is the ability for small and mid-sized companies to take advantage of technology and applications that may have previously been out of reach.

Within analytics specifically, SMBs have been hard pressed to take advantage of solutions that required new hardware and large up front investments. Although many solutions now provide offerings targeted specifically to this market, the reality for many is that without a data centre or dedicated analytics and data warehousing expertise in-house, the ability to build complex applications becomes a challenge. Simple analytics are one thing, so is the ability to access general business data. The challenge comes from managing diverse data sets – both internal and external to the organization – and transforming raw data into business insights that can be tied to competitive advantage on an ongoing basis.

The key benefits of cloud analytics for this audience is twofold:

More Read

How Cloud Technologies and Cloud Companies Have Affected the Economy
4 Questions to Ask Before You Define Your Cloud BI Strategy
Preserving Big Data to Live Forever
SkyHigh receives $40M Investment for Cloud Security Lineup
2012 Tech Predictions

 

  • Cloud storage eliminates the need for hardware acquisition and internal management of data and infrastructure
  • Managed services or SaaS (Software as a Service) type offerings provide analytics insight and expertise to support an organization’s analytics goals

 

Even with these benefits, the main thing for organizations to remember is the requirement to tie any cloud analytics initiative to a business challenge being experienced. Leveraging the cloud for its own sake will not determine success. Organizations require a direct tie in to identify how a cloud analytics strategy will help drive better analytics and business visibility.

For more insights into the debate and issues surrounding analytics in the cloud click here. Some of the topics discussed include security, big data, the benefits of cloud, how cloud and cloud analytics deployments may differ, and general considerations.

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data and customer service outsourcing
How Data Analytics Improves Customer Service Outsourcing
Analytics Exclusive
The End of Unstructured Marketing: Forcing Generative AI into Strict HTML Schemas
The End of Unstructured Marketing: Forcing Generative AI into Strict HTML Schemas
Artificial Intelligence Exclusive
How a Specialized Marketing VA Improves Campaign Analytics
How a Specialized Marketing VA Improves Campaign Analytics
Analytics Exclusive
ai marketing tools
The 9 AI Tools Marketers Use to Create Images and Video in 2026
Artificial Intelligence Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Private Cloud Computing: How It Changes Disaster Recovery

8 Min Read

The Seven Properties of Network Virtualization

8 Min Read
virtual assistants are becoming even more important due to cloud technology
Cloud Computing

Cloud Technology Makes Virtual Assistants More Beneficial than Ever

7 Min Read

Big Data Redraws the IT Landscape

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
How AI Website Chatbots Improve Customer Support and Lead Generation
Chatbots Exclusive
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?