Transactional messages are essential to drive effective engagement. People expect you to follow up with them for a variety of…
I'm trying to imagine everything Amazon knows about me. The company's computers know the books and music I buy, the…
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
