By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Amazon’s foreign publishing push: A customer data play
Share
Notification Show More
Latest News
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence
How Big Data Is Transforming the Maritime Industry
How Big Data Is Transforming the Maritime Industry
Big Data
ai digital marketing tools
Top Five AI-Driven Digital Marketing Tools in 2023
Artificial Intelligence
ai-generated content
Is AI-Generated Content a Net Positive for Businesses?
Artificial Intelligence
predictive analytics in dropshipping
Predictive Analytics Helps New Dropshipping Businesses Thrive
Predictive Analytics
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Amazon’s foreign publishing push: A customer data play
Business IntelligenceCRM

Amazon’s foreign publishing push: A customer data play

StephenBaker1
Last updated: 2010/05/20 at 9:14 PM
StephenBaker1
3 Min Read
SHARE

I’m trying to imagine everything Amazon knows about me. The company’s computers know the books and music I buy, the ones I click on, the ones I send as gifts. On my Kindle app, they can monitor the ones I read, and even gauge my enthusiasm. (As they well know, I’m struggling with The Golden Bowl.)

Given all that data, which foreign books would I be most likely to buy if they were translated? As I read on Mashable, that’s what Amazon wants to figure out. The new imprint, AmazonCrossing, will buy rights to non-English language books, translate them, and market them to readers statistically most likely to buy.

My question: Since the market for translated books in this market is small, how can they draw statistical correlations between North American readers and foreign writers they don’t know? I look at the French Amazon page for the first book Amazon is translating, Tierno Mon…eacute;nembo’s King of Kahel. Readers of that book appear to be interested largely on other non-English writers. I don’t see any Tom Clancy or Ian McEwan overlap.

Still, this is an interesting challenge: What are the most telling statistical correlations between people of different languages and .. …

More Read

AI technology and ecommerce

AI Technology Helps eCommerce Brands Optimize for Mobile

5 Data-Driven Amazon Ads Ideas to Skyrocket Sales
Machine Learning Provides An Edge With Amazon FBA Product Selection
Big Data Meets Divorce: How Companies Take Advantage Of Life Changes
Here’s How Much Big Data Companies Make On The Internet


I’m trying to imagine everything Amazon knows about me. The company’s computers know the books and music I buy, the ones I click on, the ones I send as gifts. On my Kindle app, they can monitor the ones I read, and even gauge my enthusiasm. (As they well know, I’m struggling with The Golden Bowl.)

Given all that data, which foreign books would I be most likely to buy if they were translated? As I read on Mashable, that’s what Amazon wants to figure out. The new imprint, AmazonCrossing, will buy rights to non-English language books, translate them, and market them to readers statistically most likely to buy.

My question: Since the market for translated books in this market is small, how can they draw statistical correlations between North American readers and foreign writers they don’t know? I look at the French Amazon page for the first book Amazon is translating, Tierno Monnembo’s King of Kahel. Readers of that book appear to be interested largely on other non-English writers. I don’t see any Tom Clancy or Ian McEwan overlap.

Still, this is an interesting challenge: What are the most telling statistical correlations between people of different languages and cultures? In global markets, it’s an important question, and Amazon’s just starting its research.

One detail. Translators are paid between $6,000 and $8,000 to for a 60,000-word novel. (That’s a small book, 5,000 fewer words than the Numerati).

Link to original post

TAGGED: amazon, Consumer Data
StephenBaker1 May 20, 2010
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence
How Big Data Is Transforming the Maritime Industry
How Big Data Is Transforming the Maritime Industry
Big Data
ai digital marketing tools
Top Five AI-Driven Digital Marketing Tools in 2023
Artificial Intelligence
ai-generated content
Is AI-Generated Content a Net Positive for Businesses?
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form id=”1616″]

You Might also Like

AI technology and ecommerce
Artificial Intelligence

AI Technology Helps eCommerce Brands Optimize for Mobile

5 Min Read
data-driven amazon ads strategies
Big Data

5 Data-Driven Amazon Ads Ideas to Skyrocket Sales

5 Min Read
machine learning in ecommerce
ExclusiveInfographicMachine Learning

Machine Learning Provides An Edge With Amazon FBA Product Selection

10 Min Read
big data on divorce
Big DataExclusive

Big Data Meets Divorce: How Companies Take Advantage Of Life Changes

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?