6 Steps to Use Big Data to Improve Conversion Rates
Have you got lots of people coming into your website but few…
A/B Testing Basics: What You Need to Know
Every person has varied interests and different preferences. What looks nice or…
Know Your S#*!: Maximize Web Conversion with A/B Testing
Long before the web existed, savvy direct marketers understood how to identify…
A/B Testing and the Need for Clear Business Objectives
The website http://videolectures.net/ contains a wealth of interesting lectures on a wide variety…
Conducting A/B Tests: Subject Lines
Ask any email marketer and they’ll likely agree that testing subject lines…