Storytelling with the Sounds of Big Data
Trying to internally âsellâ the merits of a big data program to your executive team? Of course, you will need your handy Solution Architect by your side, and a hard hitting financial analysis vetted by the CFOâs office. But numbers and facts probably wonât make the sales pitch complete. Youâll need to appeal to the emotional side of the sale, and one method to make that connection is to incorporate the sounds of big data.
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