Leading Social Publisher and Industry Group to Share Contributors and Premium Content
New York, NY and CHESTNUT HILL, Mass., March –, 2011 – SmartData Collective (SDC), an online forum of leading influencers produced by Social Media Today, and the International Institute for Analytics (IIA), a technology and market research organization focused exclusively on serving the business and IT analytics industry, have formed an agreement to share content from their dedicated contributor bases of IT and Business Intelligence professionals. Each organization will share content and outreach to their communities of bloggers and LinkedIn Groups, and provide cross-promotional support for custom-produced content. The program will be produced by Social Media Today with the support of SDC sponsor, Teradata Corporation, the world’s market leader in data warehousing and integrated marketing management solutions.
IIA, founded by Thomas (Tom) Davenport, is dedicated to the advancement of analytics in everyday business practices. IIA brings together the world’s leading analytics practitioners and researchers to provide unique insights to both business and IT leaders on the most current research findings and industry best practices. IIA webcasts, events and online forums answer the call of analytics professionals seeking to exchange industry knowledge, stimulate growth, and gain competitive advantage, and are led by IIA Faculty members, which include James Taylor, a member of the SDC Advisory Board.
This alliance comes as converging social trends and networked technology are creating a new era of insight, driven by new sources of ‘big data’ from social media, smart devices and sensors. Referred to as the Socialization of Data, this dynamic trend promotes action-oriented business approaches that enhance customer understanding and engagement. Leading the way are practitioners who fuse insights from unstructured big data with traditional structured data to create a lasting return on innovation.
“Most of us recognize that the business world has entered a golden age of analytics, and this is the perfect time for content sharing between analytics professionals at SDC, the IIA, and their growing base of members,” said Bill Franks, Chief Analytics Officer for Teradata’s global SAS partnership. “It’s more important than ever to create relevant conversations among analytics people and broaden their ability to engage in insight sharing and networking.”
In today’s quickly evolving media environment, where influence is measured by quality of content, not just the size of a social network, both IIA and SDC are keen to create a high level of engagement around the best thinking about the data challenges faced by major enterprises.
According to Robin Fray Carey, CEO of Social Media Today, “We’ve been big fans of Tom Davenport ever since he debated Andrew McAfee about the future of Enterprise 2.0. and with his experienced team at IIA, we’re confident that we will bring more insight to SmartData Collective.”
The International Institute for Analytics (IIA) was created to bring a common organizing language and ‘experienced-based’ research to the growing business analytics industry. Research is organized by vertical industry, organizational role, and analytics competencies. IIA’s mission is to meet the research and decision-support needs of business and analytics leaders and their teams as the focus on analytics as a competitive differentiator increases. IIA’s offerings include annual research subscriptions for individuals and enterprises, faculty-moderated analytics research councils, executive roundtables and phone conversations, and advisory services for both analytics teams and vendor companies. To drive the organization’s insights, curriculum, and dialogues, IIA serves its clients through a unique ‘experience-based’ research methodology that uses a combination of world-class faculty and a closed community of end-users. SAS, Accenture, Intel, Teradata and SAP have jointly supported IIA’s initial operations, and help IIA set its original research agenda and focus. For more information about IIA visit http://iianalytics.com/.
About SmartData Collective
SmartData Collective is a blogger-based, peer-to-peer community for leading enterprise executives and business intelligence professionals to share their collective industry knowledge. Contributors include James Taylor, Stephen Baker and Jill Dyche. Through the sponsorship of Teradata, this open audience community promotes interactive thought leadership around business intelligence.
About Teradata Corporation
(NYSE: TDC), the world’s leading company focused on data warehousing and integrated marketing management, is served by the SDC, and Teradata is a founding sponsor of IIA, along with SAS, Intel and Accenture.
About Tom Davenport
Tom Davenport co-founder of The International Institute for Analytics (IIA) is currently the President’s Distinguished Professor of Information Technology and Management at Babson College. He is the former director of research centers at SAS, Ernst & Young, and McKinsey, and has taught at Harvard Business School, Dartmouth’s Tuck School of Business, and the University of Texas at Austin. Davenport is a frequent contributor to Harvard Business Review and other leading journals. His recent article, “Competing on Analytics,” was Harvard Business Review’s most requested article reprint of 2006. He is the author or co-author of twelve books, including the bestsellers Working Knowledge: How Organizations Manage What They Know and Process Innovation: Reengineering Work through Information Technology. His latest book – Competing on Analytics: The New Science of Winning – has become a best-seller and is being translated into 10 languages.
For further information, please contact Robin Fray Carey, CEO Social Media Today at email@example.com.