Big data is leading to some major changes in the digital marketing sector. There are a number of ways that SEO companies in particular are using big data to create more value for their customers.
Big Data is the Future of SEO
Big data has always been at the forefront of modern search engines. The founders of Google created the “Pagerank algorithm” when they founded the company in the late 1990s. This algorithm was incredibly reliant on big data. I would argue that it was the biggest advance in big data of the information age.
Big data is becoming even more ingrained in modern search engine marketing. You can find that there are a lot of ways to utilize big data in your SEO strategy.
What are the most important factors that help you grow your business? Business leads would be the first thought that comes to your mind. The more leads you have the more revenue and profit you will be able to generate. And what better way exists today than using the Internet.
Neil Patel is one of the marketing gurus that has talked about the importance of big data. He states that many major retailers are using it as part of their online customer experience. Anyone that is looking to generate leads can use big data even more effectively.
AJ Agrawal wrote an article on ways big data is changing SEO. You can learn more about this below.
With over 9 in 10 people searching online before making their buying decision, that is where a significant amount of your marketing budget should go. Your marketing budget should be used on big data SEO strategies. This is where the role of SEO consultants comes into the picture. Today, if you want to grow your business you should seek the services of search engine optimization consultants.
Consider the following points about SEO and big data:
- It can generate highly targeted, organic web traffic to your webpages or landing pages
- It gives a high level of visibility and exposure to your brand
- It helps draw leads that are faster and easier to convert into customers
Many business owners still have certain misconceptions about search engine optimization strategies with big data. It is not still considered to be comparable to the traditional forms of marketing.
This is why it is so important for you to know,
Why Every Business Needs SEO Consultancy Services that use Big Data?
If you already own a business, you will know how difficult it is to generate even a few leads through traditional forms of marketing strategies that don’t involve data analytics. Fortunately, strategies that use machine learning can be very effective.
SEO consultants help you generate traffic comprising of visitors that come looking for products you are offering on your website. These visitors are high-quality leads that have a very high chance of converting.
The result is cost savings on outbound marketing and an increased volume of qualified leads.
- SEO consultants help your website rank in the top spots on Google, Bing, and other search engines by using data analytics tools to find the best link building opportunities
- Sites with top-ranking positions generate a large volume of traffic
- More than 91% of web traffic goes to webpages ranking on the first page of Google
Compared to SEO, traditional outbound marketing including cold-calling, print advertising, TV and radio commercials are much more expensive. You cannot imagine generating as many qualified leads at the same price point from these strategies.
The best thing about the inbound traffic generated through SEO is that it keeps growing with time. The longer you invest in it, the higher your pages rank. Besides, there are many other residual benefits that contribute to the growing volume of traffic and leads.
So the right SEO consultancy service can help you generate tons of leads to grow your revenues without increasing your marketing costs.
2. Get Long-Lasting Results
You intend your business to last forever. Hiring an SEO consultant and running your campaigns regularly can mean that the results are going to last for a long time. Consider the following traditional marketing methods:
- Print ads
- TV commercials
- Radio jingles
- Outdoor ads
All of them can cost a ton and run for a short period of time. Your marketing message has a very short shelf-life on these mediums. When your SEO consultancy company runs your campaign, even if it is for just 3 months, the results can be seen for several months. Your website’s search rankings and the traffic generated increase dramatically. And this can be achieved without having to spend a fortune.
When you hire an SEO consultant, you can look forward to generating a steady stream of traffic and leads for the long-term.
3. Increased Brand Value
Corporations spend tens of millions every year to gain brand exposure and visibility. And it takes years to build brand value. You can only imagine how much it needs to be spent to build your brand value.
An SEO consultant can help you build brand value within a much shorter period of time and at a fraction of the cost. When your website ranks in the top 3 or 5 positions on page 1, the searchers see you as one of the top brands in your industry. It sends out many positive signals about your brand’s popularity. This can not only increase the number of visitors to your website, but it also boosts your brand’s recall value.
Brand awareness refers to the recognition of a brand by a target market. And SEO can also help in improving this aspect of your brand’s value. Building brand awareness is an important step in the promotion of a product or service.
Enhanced brand value also translates into increased customer trust. So when your brand value grows, your business also grows. And an SEO consultant can help address this factor without increasing your marketing costs.
4. Increased Customer Understanding
Your SEO consultancy service can also equip you with key customer information and market insights to help grow your business. Such consultants make use of powerful analysis software to dig valuable information related to the online activities of your visitors.
This data can be related to:
- The pages receiving the most visitors
- The places where visitors spend the most time
- Different sources and times of traffic
There is more type of information that can help you in understanding your visitors and customers better. Such information can also help you learn about the products that are most in-demand. All such information can help in making changes to your website and campaigns to further improve the results and grow your business.
Thus, there are many ways in which your SEO consultants can help in growing your business. SEO is different from other forms of marketing strategies in terms of the sheer volume of traffic and leads it can generate. At the same time, it helps you grow your business at much lower costs. Once SEO is implemented the right way, it keeps promoting your business around the clock. Besides, the results are much longer-lasting than other marketing methods. In an age where almost everyone is searching for your products online, you cannot imagine achieving your full revenue potentials without using search engine optimization. So SEO is a must-have strategy for growing your business, not just in terms of revenues, but also in terms of brand value.
Big Data is Crucial for SEO
SEO strategies rely more on big data than ever. You need to find a strategy that relies on them.