The Secret Sauce For Developing Written Content

July 12, 2012
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Many people hate the thought of having to write a white paper or article. Most cringe even more at the thought of writing a book. The task seems so daunting and time consuming that many never get around to it. That’s a shame since I know a lot of people with good things to say and there’s so much worth sharing right now within our industry. This aversion to writing also puts analytical projects at risk. After all, one of the important steps in any research or analytics effort is to document and communicate the findings and implications.
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