By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven white label SEO
    Does Data Mining Really Help with White Label SEO?
    7 Min Read
    marketing analytics for hardware vendors
    IT Hardware Startups Turn to Data Analytics for Market Research
    9 Min Read
    big data and digital signage
    The Power of Big Data and Analytics in Digital Signage
    5 Min Read
    data analytics investing
    Data Analytics Boosts ROI of Investment Trusts
    9 Min Read
    football data collection and analytics
    Unleashing Victory: How Data Collection Is Revolutionizing Football Performance Analysis!
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: 3 Email Monitoring Software Tools Savvy SMEs Use in Their Data Analytics
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > 3 Email Monitoring Software Tools Savvy SMEs Use in Their Data Analytics
AnalyticsBig DataExclusive

3 Email Monitoring Software Tools Savvy SMEs Use in Their Data Analytics

Diana Hope
Last updated: 2020/11/21 at 11:25 PM
Diana Hope
7 Min Read
SMEs turn to data analytics
Shutterstock Licensed Photo - By Rawpixel.com
SHARE

Data analytics has helped SMEs optimize their business models in countless ways. One of the biggest ways that big data is helping them is by making it easier for them to monitor email communications.

Contents
Data Analytics Paves the Way for More Effective Email MonitoringWhat Email Monitoring Software Tools Can Tell YouThe Best Email Monitoring Software Tools1. EmailAnalytics2. MyAnalytics3. Yesware.Big Data Brings Email Monitoring into the 21st Century

Data Analytics Paves the Way for More Effective Email Monitoring

Big data is changing the nature of digital communications in ways that we have never seen. There is probably no better example than in the realm of email. As a manager, it pays to know what your employees are doing throughout the week. While you don?t need to be hovering over their shoulders, or micromanaging every decision they make, you should know, high-level, how productive they are, how efficient they are, and how they?re emailing on an ongoing basis. You can use big data to track performance of your email communications in countless ways. Email monitoring software tools can help you identify and proactively fix pain points, while also helping you determine the effectiveness of your overall strategies. The question is, which email monitoring software tools should you be using?

What Email Monitoring Software Tools Can Tell You

These are some of the high-level points to look for when using email monitoring software use sophisticated data capabilities to track employee email activity:

  • Workloads. In an ideal team, everyone will share the responsibilities and workload evenly. In reality, teams often end up lopsided, with some employees doing more work than others. Email monitoring software uses data analytics to help you measure relative workloads; busier employees will likely be sending and receiving emails more frequently. From there, you can rebalance workloads to be more appropriate.
  • Schedules. Email monitoring software tools also enable you to get a feel for employee schedules. Inevitably, some times of day and days of the week will be busier than others?so what are your employees doing during the non-busy periods? This is useful information, both for optimizing employee scheduling and for making determinations about their overall productivity. They also have a lot of data analytics systems built in, which can offer insightful recommendations.
  • Success rates. Salespeople find prospecting to be the most difficult part of the job, and it?s no wonder why. Reaching out to new leads via email is challenging. Email monitoring software can help you analyze the emails your sales team sends out, including how the conversations manifest, and which tactics seem to work best.
  • Bad habits. Email monitoring software can expose some bad habits that might otherwise compromise your employees? productivity or effectiveness. For example, you might discover that one employee has a penchant for creating long, seemingly never-ending email threads, or that another one uses their work email account for personal emails.
  • Strengths and weaknesses. Every employee on your team will have strengths and weaknesses when it comes to email, and email monitoring can help you figure those out, and work to compensate for them.

The Best Email Monitoring Software Tools

So which email monitoring software tools are best? These are the top standouts:

More Read

power of analytics

Harnessing the Power of Analytics For Direct-to-Consumer Businesses

Power of ETL: Transforming Business Decision Making with Data Insights
What to Know Before Recruiting an Analyst to Handle Company Data
How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
Data-Driven Tips to Optimize the Speed of Macs

1. EmailAnalytics

emailanalyticsEmailAnalytics

is an email monitoring tool designed for Gmail, and it offers comprehensive statistics on all your employees? email habits. You?ll learn how many emails they send and receive, their busiest times and days, how they start and manage email threads, how much time they spend writing and reading emails, and more. Even better, these data points are packaged into interactive visuals, which you can use to measure employees? progress over time, or demonstrate the manifestation of a particular bad habit. Think of it as Google Analytics for Gmail.

2. MyAnalytics

MyAnalyticsMyAnalytics

, by contrast, is designed for Outlook, and the rest of the tools you?ll get with Office 365. Rather than digging into messaging habits specifically, MyAnalytics attempts to measure how employees are spending their time across various platforms and throughout the day. By looking at data from emails, employee calendars, and other apps, it displays a breakdown of how each employee?s hours are spent throughout the week. It?s handy for determining whether you?re wasting too much time in unnecessary meetings, and just how much time they spend on Outlook.

3. Yesware.

yesware

There?s also Yesware, which is designed to integrate with SalesForce. This tool is mostly intended for sales teams, since it measures email metrics like open rates, reply rates, internal link clicks, and attachment opens, but it could also be used to track the performance of each of your salespeople. You?ll also be able to automatically log these data in SalesForce, so your entire team can access them, and work autonomously to improve themselves. EmailAnalytics is the most robust tool specifically designed for email monitoring, but each of these platforms is optimized for a different application. Choose the one that suits your business (and the tools you?re currently using) best. To use these email monitoring software tools effectively, you?ll need a system for giving feedback to your employees. Inevitably, you?ll find at least one employee with a bad habit or a problematic approach that needs to be corrected. Being proactive, polite, and direct with your feedback will help your employees accept it; just make sure to follow up after a few weeks to ensure your points of concern are being addressed.

Big Data Brings Email Monitoring into the 21st Century

Email monitoring technology hadn?t changed much since the early days of email. However, big data is changing this in ways that we wouldn?t have foreseen 20 years ago. This is a major development that all managers need to be aware of.

TAGGED: data analytics, email analytics, email monitoring, email tracking, SME
Diana Hope April 13, 2019
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

IoT Cybersecurity
4 Common Misconceptions Surrounding IoT Cybersecurity Compliance
Internet of Things
iot and cloud technology
IoT And Cloud Integration is the Future!
Internet of Things
ai in marketing
4 Ways AI Can Improve Your Marketing Strategy
Artificial Intelligence
data security unveiled
Data Security Unveiled: Protecting Your Information in a Connected World
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

power of analytics
Analytics

Harnessing the Power of Analytics For Direct-to-Consumer Businesses

6 Min Read
data insights
Big Data

Power of ETL: Transforming Business Decision Making with Data Insights

6 Min Read
analyst,women,looking,at,kpi,data,on,computer,screen
Analytics

What to Know Before Recruiting an Analyst to Handle Company Data

6 Min Read
data overload showing data analytics
Big Data

How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?