![Explaining Real-Time Predictive Analytics with Big Data [VIDEO]](https://www.smartdatacollective.com/wp-content/uploads/2013/05/explaining-real-time-predictive-analytics-big-data-860x484.jpg)
In my presentation to the Strata Santa Clara 2013 conference earlier this year, my goal was to give a succinct (under 20 minutes!) explanation of three terms that are too often used as mere buzzwords: predictive analytics, real time, and big data.
In my presentation to the Strata Santa Clara 2013 conference earlier this year, my goal was to give a succinct (under 20 minutes!) explanation of three terms that are too often used as mere buzzwords: predictive analytics, real time, and big data.
You can download the slides for my presentation, Real-time Big Data Analytics: From Deployment to Production, from SlideShare.
In the talk I referenced the example UpStream Software’s marketing attribution model. Last week I posted some details of how they used R to create and deploy the model for clients like Williams Sonoma, so follow that link if you’re interested in the details.
I didn’t have much time to get into why I believe that the R language is the ideal environment for creating such models, but I go into more depth in this longer version of the presentation.
![Integrating a Content Plan with Demand Gen [VIDEO]](https://www.smartdatacollective.com/wp-content/uploads/2015/03/integrating-content-plan-demand-gen-video-1-330x220.jpg)
