Reaction Times Do Make a Difference

Even though the winter solstice is days away for the Northern Hemisphere, many of us have already been hit hard by unseasonably wintry weather on both sides of the Atlantic. And anyone who has tried to drive in it knows that reaction times can be the critical difference between stopping before an intersection, half-way through it, or in the ditch.

The same is true when businesses react to customer-service issues. A rapid response to a problem—be it poor service for a restaurant or a power outage for a utility company—can be the difference between maintaining satisfied customers and losing them.

To test the impact of response times, Teradata sponsored student research earlier this year at the Initiative for Managed Services at The Ohio State University Fisher College of Business. Teradata Magazine Online features a new, exclusive article on this topic. Just posted, “Learning Curves” examines how active enterprise intelligence can quicken response times and help maintain customer value.

It’s like lightning-fast reflexes for your business.

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Mike Westholder
Managing Editor
Teradata Magazine