Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Highlights from Teradata Partners 2010
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Warehousing > Highlights from Teradata Partners 2010
Business IntelligenceData WarehousingExclusiveMarketing

Highlights from Teradata Partners 2010

JillDyche
JillDyche
5 Min Read
SHARE

It’s a sure bet that attendees of the first Teradata User Group, navigating the Riviera Country Club’s lush 18 holes, wouldn’t have believed that twenty six years later their numbers would swell from a few dozen to over three thousand. And, true to form, the Teradata Partners Steering Committee assembled a mix of customers, industry analysts, and Teradata experts to educate and entertain an often sophisticated and restless group of data warehouse early adopters.

It’s a sure bet that attendees of the first Teradata User Group, navigating the Riviera Country Club’s lush 18 holes, wouldn’t have believed that twenty six years later their numbers would swell from a few dozen to over three thousand. And, true to form, the Teradata Partners Steering Committee assembled a mix of customers, industry analysts, and Teradata experts to educate and entertain an often sophisticated and restless group of data warehouse early adopters. Competition from other conferences this week—most notably Forrester’s Consumer Forum and IBM’s Information On Demand—didn’t deter Teradata’s intrepid customers, many of them Partners veterans.

The conference theme of Innovate to Differentiate seemed to hover across topics but firmly alight on the advent of social media data. Chief Marketing Officer Darryl McDonald targeted his Monday keynote message on data socialization as a means of enriching customer insight and business operations. The implicit message was that the Teradata family of scalable database platforms was best suited to store and process the impending social media data explosion.

Social media also came up in the refreshingly irreverent Crabby Old Men of Data Warehousing Panel, in which Teradata’s Dave Schrader led four industry experts weighing  in on BI and data warehousing trends. Mobile BI, visualization tools, and BI in the cloud were also hot topics for panelists, including Teradata veteran Dan Graham, whose “ETL is dead” pronouncement ruffled some practitioner feathers while being firmly on-the-mark.  

More Read

Social Analytics?
Understanding The Phenomenal Impact of Social Data on B2B Funnels
Habits of Innovation
When Big Data Meets Big Law – the Role of Data in Legal Services
Think “Conditions” When Estimating Probability

Teradata trotted out its usual speakers and stalwart topics. You can’t walk three feet at a Teradata event without someone advocating industry data models or touting mixed workloads. Physical database design, active data warehousing, and performance optimization all made appearances, pulling practitioners eager for tips and techniques.

Notably absent from both the agenda and the hallway conversations were Master Data Management—the fulcrum of mega-hype two years ago in Orlando; data governance, which seemed subject to wild interpretation by both Teradata customers and consultants; columnar databases, only mentioned among prospects and even then, sotto voce; and data quality—a topic shockingly absent from the program and ultimately claimed by Teradata partner Kalido in its crowded expo booth.

Where Teradata perennially shines is in its success stories. While Oracle and IBM were still selling feeds and speeds Teradata was busy pioneering the solutions sale—and gaining market share among the Global 2000. In a North American market arguably saturated with enterprise data warehouses, the Teradata technology adopts a particular sparkle when polished with industry case studies.  Notable presentations from Dixons, National Australia Bank, and The Home Depot highlighted the business value of advanced analytics leveraging large, detailed data volumes.

A joint presentation from Teradata retail guru Paul Winsor and SAS’ Retha Keyser showcased a brilliant application of integrated sales channel data with web browsing behavior leveraging Teradata’s Integrated Web Analytics. The result?  Relevant win-back offers and revenue uplift. “Our customers have been telling us what they want,” said ShopRite’s Ruth Gordon on Wednesday. “Until Teradata, we just weren’t looking in the right place.” Bingo.

Donning my industry analyst hat, I’d advise Teradata to stop tiptoeing around its established strategic business partners SAS and Microstrategy and start actually acquiring vendors whose solutions can continue to exploit the granular detail that the Teradata platform family so masterfully provisions. One of those vendors might be a nascent social media analytics firm like Radian6 or an enterprise search vendor like Attivio. As the importance of the platform recedes, analytic applications will emerge as the value drivers, pulling along the infrastructure that supports them.

And hurling my hat into the air, I congratulate Teradata and its Partners Steering Committee for another memorable user event, and for retaining its hard-core community of raving fans.

TAGGED:business intelligencedata warehousingteradatateradata partners
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

data analytics tools for business
Analytics

Benefits Of Using Reporting and Analytics Tools in Small Businesses

7 Min Read
customer relationship management
Big Data

CRM: Businesses Should Walk Before They Run

3 Min Read

A business intelligence parable

6 Min Read
Augmented Reality and AI
Artificial IntelligenceBig DataBusiness IntelligenceExclusiveKnowledge Management

AI And Augmented Reality Merge For New Business Solutions

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?