By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven white label SEO
    Does Data Mining Really Help with White Label SEO?
    7 Min Read
    marketing analytics for hardware vendors
    IT Hardware Startups Turn to Data Analytics for Market Research
    9 Min Read
    big data and digital signage
    The Power of Big Data and Analytics in Digital Signage
    5 Min Read
    data analytics investing
    Data Analytics Boosts ROI of Investment Trusts
    9 Min Read
    football data collection and analytics
    Unleashing Victory: How Data Collection Is Revolutionizing Football Performance Analysis!
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Highlights from Teradata Partners 2010
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Warehousing > Highlights from Teradata Partners 2010
Business IntelligenceData WarehousingExclusiveMarketing

Highlights from Teradata Partners 2010

JillDyche
Last updated: 2010/10/29 at 2:51 PM
JillDyche
5 Min Read
SHARE

It’s a sure bet that attendees of the first Teradata User Group, navigating the Riviera Country Club’s lush 18 holes, wouldn’t have believed that twenty six years later their numbers would swell from a few dozen to over three thousand. And, true to form, the Teradata Partners Steering Committee assembled a mix of customers, industry analysts, and Teradata experts to educate and entertain an often sophisticated and restless group of data warehouse early adopters.

It’s a sure bet that attendees of the first Teradata User Group, navigating the Riviera Country Club’s lush 18 holes, wouldn’t have believed that twenty six years later their numbers would swell from a few dozen to over three thousand. And, true to form, the Teradata Partners Steering Committee assembled a mix of customers, industry analysts, and Teradata experts to educate and entertain an often sophisticated and restless group of data warehouse early adopters. Competition from other conferences this week—most notably Forrester’s Consumer Forum and IBM’s Information On Demand—didn’t deter Teradata’s intrepid customers, many of them Partners veterans.

The conference theme of Innovate to Differentiate seemed to hover across topics but firmly alight on the advent of social media data. Chief Marketing Officer Darryl McDonald targeted his Monday keynote message on data socialization as a means of enriching customer insight and business operations. The implicit message was that the Teradata family of scalable database platforms was best suited to store and process the impending social media data explosion.

Social media also came up in the refreshingly irreverent Crabby Old Men of Data Warehousing Panel, in which Teradata’s Dave Schrader led four industry experts weighing  in on BI and data warehousing trends. Mobile BI, visualization tools, and BI in the cloud were also hot topics for panelists, including Teradata veteran Dan Graham, whose “ETL is dead” pronouncement ruffled some practitioner feathers while being firmly on-the-mark.  

More Read

business systems for data driven businesses

Business Management Systems for Data-Driven Businesses

Harnessing the Power of Analytics For Direct-to-Consumer Businesses
The Role of Data Analytics in Football Performance
5 Ways Layered Navigation Improves Business Intelligence Strategies
Embedded BI Tools Bring Huge Benefits to Business Applications

Teradata trotted out its usual speakers and stalwart topics. You can’t walk three feet at a Teradata event without someone advocating industry data models or touting mixed workloads. Physical database design, active data warehousing, and performance optimization all made appearances, pulling practitioners eager for tips and techniques.

Notably absent from both the agenda and the hallway conversations were Master Data Management—the fulcrum of mega-hype two years ago in Orlando; data governance, which seemed subject to wild interpretation by both Teradata customers and consultants; columnar databases, only mentioned among prospects and even then, sotto voce; and data quality—a topic shockingly absent from the program and ultimately claimed by Teradata partner Kalido in its crowded expo booth.

Where Teradata perennially shines is in its success stories. While Oracle and IBM were still selling feeds and speeds Teradata was busy pioneering the solutions sale—and gaining market share among the Global 2000. In a North American market arguably saturated with enterprise data warehouses, the Teradata technology adopts a particular sparkle when polished with industry case studies.  Notable presentations from Dixons, National Australia Bank, and The Home Depot highlighted the business value of advanced analytics leveraging large, detailed data volumes.

A joint presentation from Teradata retail guru Paul Winsor and SAS’ Retha Keyser showcased a brilliant application of integrated sales channel data with web browsing behavior leveraging Teradata’s Integrated Web Analytics. The result?  Relevant win-back offers and revenue uplift. “Our customers have been telling us what they want,” said ShopRite’s Ruth Gordon on Wednesday. “Until Teradata, we just weren’t looking in the right place.” Bingo.

Donning my industry analyst hat, I’d advise Teradata to stop tiptoeing around its established strategic business partners SAS and Microstrategy and start actually acquiring vendors whose solutions can continue to exploit the granular detail that the Teradata platform family so masterfully provisions. One of those vendors might be a nascent social media analytics firm like Radian6 or an enterprise search vendor like Attivio. As the importance of the platform recedes, analytic applications will emerge as the value drivers, pulling along the infrastructure that supports them.

And hurling my hat into the air, I congratulate Teradata and its Partners Steering Committee for another memorable user event, and for retaining its hard-core community of raving fans.

TAGGED: business intelligence, data warehousing, teradata, teradata partners
JillDyche October 29, 2010
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data and IP laws
Big Data & AI In Collision Course With IP Laws – A Complete Guide
Big Data
ai in marketing
4 Ways AI Can Enhance Your Marketing Strategies
Marketing
sobm for ai-driven cybersecurity
Software Bill of Materials is Crucial for AI-Driven Cybersecurity
Security
IT budgeting for data-driven companies
IT Budgeting Practices for Data-Driven Companies
IT

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

business systems for data driven businesses
Big Data

Business Management Systems for Data-Driven Businesses

9 Min Read
power of analytics
Analytics

Harnessing the Power of Analytics For Direct-to-Consumer Businesses

6 Min Read
football analytics
AnalyticsBig DataExclusive

The Role of Data Analytics in Football Performance

9 Min Read
layered navigation for business intelligence
Business Intelligence

5 Ways Layered Navigation Improves Business Intelligence Strategies

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?