Data Presentation: A Picture is Worth Far More Than Words

May 8, 2011
175 Views

Over the years I have presented many new ideas. It’s always a challenge to offer new methodologies along with compelling reasons for adoption of them. With social media this usually requires the implementation of a pilot on a small scale. For some the ideas are threats and for others the concept of change and the related fear is more than they can handle.

Over the years I have presented many new ideas. It’s always a challenge to offer new methodologies along with compelling reasons for adoption of them. With social media this usually requires the implementation of a pilot on a small scale. For some the ideas are threats and for others the concept of change and the related fear is more than they can handle.

Over time I heard myself repeating key concepts. Combine this with my habit of providing mentorship sessions and I happened upon the solution to more effective presentation of ideas. It requires the creation of charts and diagrams to structure the presentation of your material. Executives and managers want to see the ideas presented in a simple straightforward manner. This affords the highest probability that your proposal will be understood, well-received and adopted.

I came to this realization during the sessions when I provide mentorship. I sit with paper and pen and talk through my methodologies and philosophy. It allows an interactive approach as well as pushes me to structure the conversation. The result is a much more compelling story for the listener and has greatly improved my presentations.

The following show two concepts that I have expressed in charts to show how marketing has changed:

My role is the convergence of Corporate, Field marketing (lead gen) and product marketing. I work to span these three areas and interconnect them.

image

This chart shows a concept that has been expressed in a number of ways:

old (push marketing, outbound marketing) and new (pull marketing, inbound marketing)

But what does that mean? How has it changed and how does it affect the marketing organization overall?

image 

Here are some tips on how you can do this:

1. Make an outline of the concept

2. Talk through the steps and jot them down using scratch paper

3. Explain them to someone else and start with the first point and work through to the last (this is where it falls into place in a more graphic manner)

4. Over time the refinement will become apparent

5. Remember that less is more!