By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
    big data analytics in business
    5 Ways to Utilize Data Analytics to Grow Your Business
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Perfecting Your Personalization Strategy
Share
Notification Show More
Latest News
cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security
DevOps on cloud
Optimizing Cost with DevOps on the Cloud
Cloud Computing Development Exclusive IT
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Perfecting Your Personalization Strategy
Uncategorized

Perfecting Your Personalization Strategy

SundeepKapur1
Last updated: 2010/09/30 at 4:00 AM
SundeepKapur1
4 Min Read
SHARE
- Advertisement -

I walked into the perfect restaurant. In addition to their standard menu, they allow you to pick your meat(s), your vegetables, your condiments, & how you want it – all to try and please you. They have impeccable service and they actually check up on you at least three times during every meal.

I walked into the perfect restaurant. In addition to their standard menu, they allow you to pick your meat(s), your vegetables, your condiments, & how you want it – all to try and please you. They have impeccable service and they actually check up on you at least three times during every meal.

- Advertisement -

First it is your server, next it is the manager, then it is back to your server before they bring you your check. As usual, it was a wonderful dining experience, superb food, excellent service and tons of variety.

They stay busy, they have a lot of repeat business, & a lot of word of mouth marketing. Their personalized touch offers lots of lessons here for online marketers.

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey

Typically when I first sign up for emails from a company there’s a sense of curiosity about the offers I’ll receive, the more targeted and personalized they become, the more I like it. I love for the company to personalize, to interact regularly and dive deeper through surveys.

You can kick it up a notch by making offers relevant to the consumers browsing and purchases – tie the offers to your web analytics so you can see what categories people are visiting on your site. The more a consumer clicks, the more you know, add purchase data to the mix, and package all of this to create a very personalized approach to email marketing.

There are other companies are on the opposite end of the spectrum, I signed up for emails from a coffee company after purchasing three of their blends. I filled out the paper survey (included in the shipment) telling them which of the blends I liked and didn’t. Unfortunately, I don’t think the results were incorporated into their marketing mix, because I still get the same emails targeting their top blend (which I liked the least)… why ask if you aren’t going to use the information?

- Advertisement -

So the three things to think about when you think personalization – first, make sure you are grateful your consumer has come to you – thank them for the purchase, & learn as much as you can about them. Next, apply this learning to personalize what you are sending them. Third – be tactful as you ask them for referrals, check up on the consumer – see if they are happy with what you have provided. Do this throughout the lifecycle of their purchase and they will appreciate it. Now, don’t be bashful about asking them for that referral on Facebook.

SundeepKapur1 September 30, 2010
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence Chatbots Exclusive
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Analytics Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?