We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    Flat editorial illustration: The article connects AI and marketing analytics with managerial judgment grounded in consumer behavi
    How an Online MBA in Marketing Connects AI and Data Analytics
    11 Min Read
    What Kind of Problem-Solving Distinguishes Data Analysts From Software Engineers -- AI-generated illustration
    What Kind of Problem-Solving Distinguishes Data Analysts From Software Engineers
    7 Min Read
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Master Data Management: Does an Effective Solution Exist?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Quality > Master Data Management: Does an Effective Solution Exist?
Data QualityData VisualizationData WarehousingDecision ManagementHadoopInside CompaniesJobsKnowledge ManagementLocationMarket ResearchMarketingMarketing AutomationModelingNew ProductsOpen SourcePodcastsPolicy and Governance

Master Data Management: Does an Effective Solution Exist?

MIKE20
MIKE20
3 Min Read
Master Data Management: Does an Effective Solution Exist?
Illustrative image generated with OpenAI gpt-image-1.
SHARE

by Brenda Somich

Despite being a term that has only reached popularity in the last decade, Master Data Management (MDM) is really a new turn on an old problem.

Managing master data such as customer, product, employee, locality and partner data has always been a major challenge – ever since organisations have tried to share or integrate data across systems. For this reason, master management marketplace has grown significantly in the last decade and is predicated to continue to grow aggressively over the coming years. Organisations are spending very large amounts of money on their Master Management programmes and they want to ensure their investment is sound.

However, in most large organisations, managing master data is a very complex problem that technology alone will not solve.  The majority of underlying issues are process and competency-oriented:

More Read

Technology Obsolescence
Technology Obsolescence
NPV Considerations for Open Source Big Data Technologies
12 Simple and Effective Segmentation Ideas
The 4 Phases of a Decision
Mobile and Decision Management [VIDEO]
  • Organisations typically have complex data quality issues with master data, especially with customer and address data from legacy systems
  • There is often a high degree of overlap in master data, e.g. large organisations storing customer data across many systems in the enterprise
  • Organisations typically lack a Data Mastering Model which defines primary masters, secondary masters and slaves of master data and therefore makes integration of master data complex
  • It is often difficult to come to a common agreement on domain values that are stored across a number of systems, especially product data
  • Poor information governance (stewardship, ownership, policies) around master data leads to complexity across the organisation

MDM solutions are often perceived by business and executive management as significant and costly purely due to infrastructure improvement efforts lacking well-defined tangible business benefits. MIKE2.0′s approach to Information Development is one method can help implement the necessary competences to address some of these issues.

Would you recommend any other solutions, and if so, why?  What do you think are the key capabilities required for an effective MDM solution?

TAGGED:mdm
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Flat editorial illustration: The article connects AI and marketing analytics with managerial judgment grounded in consumer behavi
How an Online MBA in Marketing Connects AI and Data Analytics
Analytics Artificial Intelligence Big Data Exclusive
Flat editorial illustration: The article connects commercial drone capture with integrated software workflows that organize and r
Drone Technology as a Business Investment: Calculating ROI, Costs, and Long-Term Value
Business Intelligence Marketing Software
Flat editorial illustration: The article connects weekly technician productivity and related shop metrics to timely scheduling an
Workforce Analytics for Auto Repair Shops: Reading Technician Productivity Weekly
Business Intelligence Exclusive
Flat editorial illustration: A business-editorial depiction of two account-growth routes: data-guided targeted advertising and cr
Targeted Ads and Cross-Promotion: Using Audience Segments and Platform Statistics to Grow
Exclusive Social Data

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

How MDM Solutions Are Taking Enterprise by Storm
Mobility

How MDM Solutions Are Taking Enterprise by Storm

6 Min Read
Let Them Eat KPI: An Integrated Approach to KPI and MDM in Healthcare
Best PracticesCulture/LeadershipData ManagementPolicy and Governance

Let Them Eat KPI: An Integrated Approach to KPI and MDM in Healthcare

7 Min Read
Business Priorities Point the Way for MDM
Business IntelligenceData Quality

Business Priorities Point the Way for MDM

7 Min Read
Informatica's Master Data Management Strategy
Big DataBusiness IntelligenceData ManagementInside CompaniesITNews

Informatica’s Master Data Management Strategy

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
5 Great Tips for Using Data Analytics for Website UX
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?