Looking for (data) love in all the wrong places

May 24, 2011

I just had dinner with a friend who works with customer data for a new line of business (LOB) for a very large and established company. My friend – I’ll call him John – was brought on board to help with the transition when the company bought a set of customers from John’s previous employer. These customers were critical to launching the new business line, and Jack knew them and also knew the unique business rules associated with their contracts and billing agreements.(more…)