Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Leveraging Big data to Boost Sales through Affiliate Marketing
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Market Research > Leveraging Big data to Boost Sales through Affiliate Marketing
Big DataMarket ResearchMarketing

Leveraging Big data to Boost Sales through Affiliate Marketing

Rehan Ijaz
Rehan Ijaz
5 Min Read
business intelligence use in enterprises
SHARE

Affiliate marketing is a pay-per-performance business model. Brands subcontracted their marketing strategy to independent contractors. When those marketers refer visitors to their website, they compensate them for leads, sales or other actions they take.

Contents
Why big data is redefining affiliate marketingBig Data is changing the Future of Affiliate Marketing

Affiliate marketing has been around for at least 20 years. Amazon, Plenty of Fish and many other big brands have paid affiliates for leads and revenue they generate. However, affiliate marketing is becoming more complicated than ever. Successful affiliates need to take advantage of big data to carve a competitive edge.

Why big data is redefining affiliate marketing

Affiliate marketers have always depended on data to create profitable campaigns. They need to know which elements of their campaign are working in which need to be cut. Here are some ways big data has helped them.

Using Better Tracking Tools

More Read

Digital Universe Study: The Big Hype
Seven Steps to Rejuvenate Your Marketing Database
ISO TC 184/SC 4 Conference in Canada
Managing Seasonal Fluctuations in Retail with Analytics
How Lyza stole the show at TDWI Las Vegas

Here are some ways affiliates use data to optimize their campaigns:

  • Determining which ads and landing pages convert the best.
  • Seeing how subtle changes in their ads affect CTR and conversions.
  • Identifying the best performing traffic sources.

Affiliate tracking technology has been around for around 15 years. Tools such as prosper202 and CPV View make it easier for affiliate marketers to test and optimize their campaigns. Luke Kling has written a blog post on the importance of using third-party tracking tools in affiliate marketing:

“Using a 3rd party tracking system is one of the milestones to becoming a more serious affiliate marketer. Most affiliates start out simply direct linking using their favorite affiliate network’s links, but as you grow as a publisher you find that using your own tracking software has many advantages. You will be provided more data, you’ll have easier access to all that data, and you will be able to track clicks and conversions across multiple offers and networks easier.”

However, older affiliate tracking tools have proven to be insufficient in recent years. Bids on most popular advertising networks have surged. Affiliates need to create more sophisticated funnels to remain competitive in increasingly crowded niches. These funnels require affiliates to collect larger amounts of data.

Most advertising platforms are allowing Affiliates to track other types of data, so they can use additional tokens. For example, RTX platform allows Affiliates to track the different channels their traffic broker’s use. This allows Affiliates to cut poor performing channels.

Tracking higher volumes of traffic from disruption marketing campaigns

Many affiliates use disruption marketing strategies to promote their offers. PPV is one of the most common forms of disruption marketing. It relies on pop ads to reach customers.

While pop traffic on RTX and Propel Media (formerly known as Traffic Vance) has decreased over the past year, other networks have actually increased the amount of pop traffic they are promoting. This gives super affiliates a chance to scale their campaigns better, but they must track a lot more data.

Fortunately, there are a lot of big data hosting solutions that make it easier for them to track this data. They can host their trackers on cloud-based networks and have all the RAM they need.

More accurate analytics for organic campaigns

While the most successful Affiliates earn most of their money through paid traffic, many affiliates also build their own web properties to promote offers. According to The Blog Starter, big data is changing the strategies of performance marketers that use organic traffic as well.

Google and Bing stopped allowing publishers to track organic keyword traffic. This has forced publishers to track other variables to optimize their web properties. More sophisticated analytics tools have made this possible.

Big Data is changing the Future of Affiliate Marketing

Affiliate marketing is a rapidly changing profession. Successful affiliates need to either keep up with recent developments or perish. Fortunately, big data has made it much easier for affiliates to optimize their campaigns.

Share This Article
Facebook Pinterest LinkedIn
Share
ByRehan Ijaz
Follow:
Rehan is an entrepreneur, business graduate, content strategist and editor overseeing contributed content at BigdataShowcase. He is passionate about writing stuff for startups. His areas of interest include digital business strategy and strategic decision making.

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Image
Big DataMarketing Automation

Big Data Pitfalls That Undermine Marketing Automation Goals

5 Min Read
big data management
AnalyticsBest PracticesBig DataData ManagementModelingRisk Management

In a Big Data World, Assumptions Can Be Risky

7 Min Read

Write on The Emerging Role of the Analyst – SDC’s Analytics Blogarama Oct 6

2 Min Read

On-Demand Index: YTD is in the green (and it’s not St Patty’s Day)

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?