By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data science anayst
    Growing Demand for Data Science & Data Analyst Roles
    6 Min Read
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Improve Collaboration with your Channel Partners through the Cloud
Share
Notification Show More
Latest News
SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Software > Marketing Automation > Improve Collaboration with your Channel Partners through the Cloud
Marketing Automation

Improve Collaboration with your Channel Partners through the Cloud

Todd Grant
Last updated: 2012/07/05 at 5:46 AM
Todd Grant
6 Min Read
Channel Partner Collaboration
SHARE

Managing channel partner relationships requires time, effort, energy, consistency and a well-thought-out strategy. As the person in your emerging growth company responsible for channel partner management, you must create and maintain strong relationships with your channel partners. The most effective way of doing so is through collaboration and the most efficient way to collaborate is through technology via the cloud.

Managing channel partner relationships requires time, effort, energy, consistency and a well-thought-out strategy. As the person in your emerging growth company responsible for channel partner management, you must create and maintain strong relationships with your channel partners. The most effective way of doing so is through collaboration and the most efficient way to collaborate is through technology via the cloud. The result will be more engagement between your channel partners and the end-customer, ultimately impacting your sales, mindshare, brand loyalty and ROI. Let’s examine how a cloud-based technology can improve collaboration throughout your channel.Channel Partner Collaboration

First, it’s helpful to know what exactly the cloud is. Wikipedia describes it as “the delivery of computing as a service to a community of end-recipients. The name comes from the use of clouds as an abstraction for the complex infrastructure which contains the applications. Cloud computing entrusts services with a user’s data, software and computation over a network. It has considerable overlap with software-as-a-service (SaaS).” In other words, with cloud technology you and your partners can access whatever applications, files and data you have opted to store in the cloud – anytime, anywhere from any device.

You want to find a channel management software solution that utilizes the cloud to foster the flow of information throughout the channel in an effective way. A channel management software solution that leverages a partner portal will make it easy for partners to get the information they need when they need it to sell and service products more effectively.  In addition to the portal a partner relationship management (PRM) methodology will foster a culture of support and partner enablement.  PRM software allows your partners to share their ideas and information in a collaborative, real-time portal environment that will ultimately drive the growth and success of your business. A cloud-based PRM system provides a safe and secure portal for your partners to create discussions, share ideas and exchange best practices regarding your products.

More Read

business intelligence tools

10 Best Practices For Business Intelligence Dashboards

Big Data Sets New Standards In Stream Processing For Emerging Markets
Big Data Is A Huge Boost To Emerging Telecom Markets
9 Reasons To Consider Managed Cloud Hosting For Startups
Business Intelligence Maturity Assessment: Data Visualization and Data Strategy Services

How does a Partner Relationship Management technology improve collaboration throughout your channel partner network?

Collaborative Sales. A robust PRM system facilitates the collaborative selling process between you and your channel partners by sharing a wide range of lead related data such as contacts, activities and decision criteria.  Partners can register leads in the portal allowing the vendor to approve sales opportunities from the channel and avoid conflict with any direct selling efforts underway.

Collaborative Marketing. A good PRM system will provide a robust CMS for content storage and delivery of marketing materials,, including the ability to deliver market specific information segmented by region or product line.

Collaborative Training. The right PRM system controls training & cetification via a deep Learning Management functionality.  This enables the enterprise to know which employees in the channel are prepared to represent the brand well.  Training progress of off and online courses can be monitored in real-time and linked to incentive programs to ensure a high degree of compliance.

What does improved collaboration throughout your channel mean for your emerging growth company?

  • Strengthened partner to partner and vendor to partner relationships
  • Improved customer service, partner satisfaction and end user loyalty
  • Reduced dependency on service and support programs
  • Lower administrative hassle and errors resulting in lower costs
  • Better communication and the exchange of best practices, selling tactics, etc.
  • Solutions for problems that may arise prior to them happening

Cloud-based PRM software is the best way to facilitate collaboration between you and your channel partners through an effective, efficient, inexpensive and transparent system allowing for the sharing of best practices that leads to an ease of doing business, more mindshare and ultimately more sales.

To learn more on how cloud-based PRM systems can improve collaboration throughout your channel, click here

About LogicBay
LogicBay’s Partner Relationship Management (PRM) Technology is rich with best practice workflows making it easier for organizations to do business with channel partner re-sellers. The result: More engagement and Mindshare. Greater Efficiency and Cost Savings. Alignment with Channel Partners. And, Performance Improvement for the Entire Sales Enterprise.

Premium White PaperDownload this premium white paper to learn Channel Management Best Practices – Make it easy for dealers to do business with you, Heighten dealer engagement, Gain mindshare and maximize financial returns. Learn about LogicBay’s 4Core Best Practice Framework including methods for more effectively training and monitoring dealer employee certifications.
Premium White PaperLink to LogicBay’s Library of Partner Relationship Management White Papers. These white papers provide best practice ideas on a Channel Readiness and Performance Improvement strategies. Topics include subjects such as: Effectively launching a LMS for the Channel, Applying Lean Principles to Channel Management, Channel Life-cycle Management, Partner Portal Technology Unification, and much more.
Premium White PaperLink to LogicBay’s Library of Client Case Studies. Learn how LogicBay’s PRM Solutions and Technology have created significant performance gains for clients such as Caterpillar, HP, Daimler Trucks and Outdoor Living Brands.
Tags: Partner Portal, Emerging Markets, Channel Partner Training, Channel Marketing Strategy, Partner Collaboration

TAGGED: best practices, emerging markets
Todd Grant July 5, 2012
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

business intelligence tools
Best PracticesBusiness IntelligenceExclusive

10 Best Practices For Business Intelligence Dashboards

9 Min Read
stream processing
Big DataExclusivePrivacy

Big Data Sets New Standards In Stream Processing For Emerging Markets

7 Min Read
big data telecom
Big Data

Big Data Is A Huge Boost To Emerging Telecom Markets

6 Min Read
managed cloud hosting
Cloud ComputingExclusive

9 Reasons To Consider Managed Cloud Hosting For Startups

11 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?