By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Got Analytics? Who Will Promote the Industry?
Share
Notification Show More
Latest News
big data mac performance
Data-Driven Tips to Optimize the Speed of Macs
News
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Got Analytics? Who Will Promote the Industry?
Analytics

Got Analytics? Who Will Promote the Industry?

TedCuzzillo
Last updated: 2014/08/17 at 5:17 PM
TedCuzzillo
3 Min Read
Image
SHARE

ImageBusiness people have everything. They’ve got data, and often it’s clean. They’ve got tools, and many are easy to use. They’ve got visualizations, many of which help. They’ve got domain knowledge, at least most do. What some front line observers find they lack is analytical thinking.

ImageBusiness people have everything. They’ve got data, and often it’s clean. They’ve got tools, and many are easy to use. They’ve got visualizations, many of which help. They’ve got domain knowledge, at least most do. What some front line observers find they lack is analytical thinking.

Given descriptive data, few business users that BI icon Claudia Imhoff sees ask even the simplest followup questions, like “why?” Is what the data shows good for the business or not? If not, what can be done?

Claudia, along with IBM marketing director Harriet Fryman, raised the question this summer at the Pacific Northwest BI Summit. This week I caught up with Claudia on the phone.

More Read

data analytics in sports industry

Here’s How Data Analytics In Sports Is Changing The Game

Advances in Data Analytics Are Rapidly Transforming Nursing
Data Analytics Technology Proves Benefits of an MBA
Data Analytics Helps Marketers Substantially Boost Image SEO
5 Benefits of Analytics to Manage Commercial Construction

“The big elephant in the room is that they [business people] don’t know what analytics is,” she said.

What will it take to solve that? Education, of course. But by whom?, I asked. Some education takes place within some organizations, but the quality and reach varies. Isn’t a broad, industry-wide program necessary? Doesn’t the industry need the equivalent of a “Got milk?” campaign?

You may remember the ads. To a variety of problems, milk was always the answer. The “Got data?” campaign would promote analytical thinking.

“I like that idea!” she joked. But really, perhaps analytics itself could use a boost.

The big question is who can do it? As Claudia pointed out, we should count on no help from tool makers. The only answer they know is that you’re not trained on their interface.

“This isn’t a technical problem,” Claudia said, “It’s a business problem.”

Assuming her premise of analytical disinclination is valid — I can think of one BI anti-icon who would disagree — the ideal organization to lead such education and advocacy would have several characteristics: First, it would be well known already within the industry for training. Second, it would have relationships with vendors eager to support research. Third, it would have relationships with industry experts, both technical and business.

TedCuzzillo August 17, 2014
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data mac performance
Data-Driven Tips to Optimize the Speed of Macs
News
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data analytics in sports industry
Big Data

Here’s How Data Analytics In Sports Is Changing The Game

6 Min Read
data analytics on nursing career
Analytics

Advances in Data Analytics Are Rapidly Transforming Nursing

8 Min Read
data analytics reveals the benefits of MBA
Analytics

Data Analytics Technology Proves Benefits of an MBA

9 Min Read
data-driven image seo
Analytics

Data Analytics Helps Marketers Substantially Boost Image SEO

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?