The Future of Digital Analytics, ‘Big Data’ and Marketing
Digital Analytics is the new hotness. While ‘big data’, cloud computing, mobile and social still sit on the tip of every blogger’s tongue and title – the concept of digital analytics encompass them all.
Digital Analytics is the new hotness. While ‘big data’, cloud computing, mobile and social still sit on the tip of every blogger’s tongue and title – the concept of digital analytics encompass them all. Digital Analytics is the integration of all your online channels including your website, Twitter, Facebook, display ads, loyalty card, SEO, mobile application, search and so much more, and is the key to unlocking insight about customers (talk about variety, volume and velocity – Doug Laney knows what’s up). Where is all this data born and stored you ask? More often than not, it’s already sitting safely in the cloud.
It wasn’t too long ago that on-premise web analytics was all the rage. Remember when, ‘how many hits did we get?!’ was the most exciting question of the day? People obsessed over their weekly reports counting up page views, click-through rates and bounce metrics. It was all about getting more eyeballs on the page, with little regard as to what the brains behind them were thinking about doing next. Now that we have more data, it’s only natural that marketing departments want to bring in technology to transform that data into information. For example, Quantivo was delivering behavioral analytics in 2008, before most people were even attempting it. Modern marketing has evolved.
We are not strangers to massive data sets and customer analysis, so when the DAA asked us to join a panel on the future of big data we accepted. Our Founder and Chief Technology Officer Paul O’Leary will present on panel, “What’s Next with Big Data,” on August 29 at the Digital Analytics Association San Francisco Symposium: What’s Next? – The Future of Digital Analytics. On the panel, O’Leary will join other experts from leading big data analytics companies, including Splunk and Think Big Analytics, to share perspectives on big data including tips on getting started and what businesses can look forward to with emerging technologies.
During the discussion O’Leary will discuss the three main challenges associated with loading, integrating and analyzing multiple sources of data and how it is now possible for companies to overcome the challenges below to better understand their business and their customers’ behavior:
1) Marketing is today’s mainstream big data problem with increasingly varied data sources, and a variety of formats and volumes that traditional systems aren’t built to handle.
2) Traditional analytic platforms and established processes inhibit speed to insight and are expensive to install and maintain.
3) Successful digital analytics require the integration of several best-of-breed components.
At the Digital Analytics Association San Francisco Symposium, O’Leary joins an elite list of speakers about big data and analytics from companies including IBM, HP, LinkedIn, Intuit, Splunk, and Webtrends.
Who: Paul O’Leary, founder and CTO, Quantivo, Inc.
When: Wednesday, August 29, 3:15 -4:30 p.m.
Where: Mission Bay Conference Center, 1675 Owens Street, San Francisco, California 94143
If you miss the panel, you can always find us on Twitter. Ask us anything. No really, I dare you to challenge us with a question you’ve only dreamed of asking a vendor. Thank you in advance.
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