Fleet Management Firms Use Data Analytics for Optimal Customer Service

using big data in fleet management customer strategies
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More companies than ever are investing in customer service analytics. The customer service analytics market is projected to be worth $46.6 billion by 2030. The fleet management sector is among those driving the growing demand.

Many fleet management companies were reluctant to embrace the power of big data a decade ago. Their skepticism has waned significantly, as they have finally started to discover the countless benefits that big data has to offer for their industry.

Verizon Connect has talked at length about the benefits of using big data to streamline many business operations for fleet management. Data analytics can help with everything from improving driver safety to boosting route efficiency.

However, there is another benefit of incorporating big data into fleet management – customer service. Countless industries are using data analytics technology to get better insights into customer attitudes and improve their relationships with them. The fleet management industry is no exception.


How can fleet management companies make use of big data to improve their customer service strategies? Keep reading to find out.

Data Analytics Transforms the Fleet Management Industry’s Customer Service Model

When you run a company that involves product deliveries, maintenance, repair, or installation, it’s important to note that your customers expect timely services. Content customers are vital to ensuring your business is successful.

Investing in data analytics tools that let you closely monitor your fleet’s activity and productivity can facilitate your business immensely. A GPS-integrated fleet tracking system is one such tool. It collects extensive amounts of data on your vehicles and helps you make more informed insights.

GPS fleet tracking is one of the main reasons the fleet management market is expected to reach $30 billion this year. With GPS fleet tracking and superior data analytics capabilities, fleet managers can implement regulations using available data that helps to optimize services. Let’s go through the reasons you should install a GPS fleet tracking system for improved customer service.


1. Dispatching the Closest Vehicles

Dispatching processes should be uncomplicated to enhance a business’s productivity. A GPS fleet tracking system can facilitate you as far as ensuring automatic assignment of drivers to jobs when needed. Automation is one of the biggest advantages of integrating data analytics into your fleet management company’s business model. The system does this by identifying the driver closest to the relevant site and dispatching them. This lets you avoid instances such as having a driver rush from a far-off location and arriving late. With the availability of telematics solutions and data collection, you can make sure that your service is quick and reliable.

2. Managing Driver Workload

Another benefit of data analytics is that it can help boost your workforce morale. A number of analytics tools can assess driver behavior and recognize the need for changes to keep them from being overwhelmed.

The importance of doing this cannot be overstated. If you aim for your business to run smoothly, you wouldn’t want a stressful work environment with disgruntled workers. Overburdened and tired workers will not be able to provide the best possible customer experience. By dividing the workload among your drivers, you can make workplace management much more effective.

Fleet management companies are starting to use data analytics tools to keep an eye on their drivers’ schedules and prevent a driver from taking on more jobs than the rest. Road safety is maintained, and insurance payments for damaged vehicles can be avoided. Overworked drivers are also more prone to accidents on the road, so optimization of fleet scheduling will help to reduce distracted driving. Scheduling can also provide customers with the most convenient time slots to avail your services.


3. Identifying the Shortest Routes and Driver Behaviors

Data analytics is also invaluable for route planning to ensure drivers find the most efficient routes possible. This helps them avoid taking the wrong routes and wasting gas or

Whether it’s dense traffic areas or complicated, long routes, GPS systems take inconveniences such as time duration, speed limits, and roadwork into account and suggest the safest, shortest way of getting to the desired location.

With a proper GPS integrated system, you can keep note of your drivers’ activity and take action against any unusual trends, like reckless driving or uninformed side jobs your drivers are engaged in. This way, you can save on fuel costs and gather a considerable amount of money for other investments, making your business flourish quicker and more efficiently. Improved products and greater investment improve your customer service quality and the number of people willing to spend on your services.


Data Analytics is Changing Customer Service in the Fleet Management Business

Having to manually look after various variables to run your business can be exhausting and ultimately reduces profits. However, with the development of technologies like GPS fleet tracking systems, you can eliminate these inconveniences and spend more time working on customer satisfaction to uplift your business to a high position. This is one of the many ways that big data is transforming the fleet management sector.


Dariia Herasymova is a Recruitment Team Lead at Devox Software. She hires software development teams for startups, small businesses, and enterprises. She carries out a full cycle of recruitment; creates job descriptions based on talks with clients, searches and interviews candidates, and onboards the newcomers. Dariia knows how to build HR and recruitment processes from scratch. She strives to find a person with appropriate technical and soft skills who will share the company's values. When she has free time, she writes articles on various outsourcing models for our blog.