Shrewd business owners are using big data to grow organizations in countless ways. Some of the benefits of big data are overlooked by less tech-savvy entrepreneurs. One of the biggest benefits of big data is that it leads to the development of digital business catalogues.
Big Data and the Evolution of Digital Business Catalogues
There are many big data applications used to grow your business. Websites are heavily dependent on big data and machine learning these days.
There are also some additional platforms you can adopt. A perfect example is a business catalog. A catalogue is a book or magazine that contains detailed information, including pictures and text, on the products and services your company offers. Previously, business catalogs were mostly printed media, but with the evolution of technology, it is possible to get a business catalogue online. There are quite a number of sites that make it possible by providing tools as magento data feed, for example, in the development of attractive business catalogs.
Successful companies have employed the use of such catalogs to grow their businesses from startups all the way to multimillion businesses. Big data has made them more reliable than ever. Here are some ways how these catalogs have helped.
Catalogs Give Your Brand An Attractive Side
They say that a picture is worth a thousand words, and since you use images in your catalogue, it most definitely gives your business some edge to it. Too much wordings on a catalogue can be monotonous that a potential client may get bored reading through. And this is not good for business. By using a balance of a few words and beautiful pictures, you keep your clients intrigued to finish reading up and leaving them wanting more.
Big data has made it easier to offer better aesthetics. Big data means image editing tools can handle much more granular pixel density, which can make images much better.
Catalogs Are Convenient For Your Business
TDWI wrote an insightful post on data cataloging for businesses. They highlighted many things, but the convenience they offered to businesses was one of the biggest benefits.
Catalogs are convenient considering they let your customers know all about your products and services in the shortest period possible. A well-tailored catalogue consisting of only the relevant pictures alongside a brief description of the product or service. Their convenience is evident also in that they are not bulky either as print media or online.
Their Value Is Timeless
A well-structured catalogue, either online or printed is a timeless business investment. Catalogs can be passed from person to person as references. Most people attest to keeping copies of several company catalogs within their books and magazine collections at home and in offices too. Online catalogs are shared via links and posts.
This is another benefit of big data. It means that businesses can store far more images and that their quality doesn’t degrade the same way that analog images would.
They Are Audience Specific
One of the fundamentals of a catalogue is that it is very audience specific. For example, a health insurance company’s catalogue is aimed at patients and anyone who seeks medical services. And most time such a catalogue is found on hospitals receptions and waiting rooms. On the web, a similar catalogue may be featured on the hospital’s website or any other health-based site. This feature does grow your business exponentially, considering the people exposed to them are in need of such services.
Big data also makes it easier to customize catalog images. You can tweak them to match your target demographic.
Acts As A Bridge Between Client And Business
The fact that you are guaranteed to come across a business catalogue at least once in your day increases the company’s chances of scoring more clients. At least 50% of people who come across a specific catalogue, reach out by either calling the company or emailing them. This dramatically increases your company’s outreach and eventually, its revenue.
Big Data is the Key to Excellent Business Catalogs
As seen above, business catalogs that rely on big data go a long way in growing the network and net worth of your organization. Business catalogs made with data analytics tools not only handle basic marketing functions, but they also help with convincing an interested person to get involved. If done well, it takes your business to greater heights.