Data, the eCommerce Kingmaker: From Customer Acquisition to Customer Loyalty

December 2, 2015

There is only one boss – the customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else.

— Sam Walton

Today, customers can make or break any eCommerce giant, deciding the fate of every eCommerce venture. A smooth-sailing customer journey from acquisition and on-boarding through retention, up-selling, and cross-selling up to customer loyalty is every eCommerce business’s dream come true. However, amidst intense competition, this journey is an adventure, even at its best moments.