Data, the eCommerce Kingmaker: From Customer Acquisition to Customer Loyalty
There is only one boss â the customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else.
â Sam Walton
Today, customers can make or break any eCommerce giant, deciding the fate of every eCommerce venture. A smooth-sailing customer journey from acquisition and on-boarding through retention, up-selling, and cross-selling up to customer loyalty is every eCommerce businessâs dream come true. However, amidst intense competition, this journey is an adventure, even at its best moments.
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