Big data is changing the future of video marketing forever. YouTube was launched in 2005, when big data was just a blip on the horizon. However, data analytics and AI have made video technology more versatile than ever.
Clever video marketers know how to use AI and big data to their full advantage. However, they will need to be even more strategic about leveraging big data and AI technology for video marketing in the near future.
Big Data is Changing the Future of Video Marketing
So much has changed in the last year, from the way we conduct business right through to how we socialize, we have all had to rethink how we live. What hasn’t changed, however, is the power of a great video marketing campaign. Video marketing remains at the top of many businesses’ marketing strategies.
Unfortunately, before you can develop a data-driven video marketing strategy, you need to plan your campaign carefully. There are 7 key elements to keep in mind when putting together a powerful video marketing campaign for 2021. Below I will expand and unpack on each important point.
Decide What You Want To Achieve
Be clear about what you want to achieve with your video marketing campaign. You goal has to form the basis of your entire campaign, so ask yourself what you are hoping to accomplish with your video. Increased sales and brand awareness are normally the top objectives in any business marketing campaign and video should be no different. Once you know what you want to get from launching your video campaign you will be better able to ensure that your goal is achieved.
You can use big data to help identify your objectives. You can research goals that other marketers have used with data mining tools and build your own strategies around them.
Control Your Narrative
Video marketing campaigns are often bogged down by the finer details and the overall message gets lost along the way. The most powerful and impactful videos have a clear and concise message – they know exactly what their story is and they know how to tell it. Make your story abundantly clear in your video but don’t waffle – no one likes a waffle unless it’s the edible kind. Research has shown that the behavior of online users has been impacted by the pandemic and your message is more important now than it has ever been before.
In order to do this, you need to use predictive analytics tools to better assess the behavior of your users. You can use this data-driven technology to shape a narrative that is more conducive to their needs.
Be Budget Conscious
Powerful videos don’t have to have huge budgets, but you do need to be realistic with your budget. Never fool yourself into thinking that you can cut corners and save on costs at the expense of the quality of your video. Decide how much you are willing to spend and speak to the professionals at a South Florida-based video production company about what you can realistically achieve with your budget. It’s always wise to allow for a bit of wiggle room, you never want to cut your nose off to spite your face and the same reasoning applies to launching a great video marketing campaign.
There are a lot of great budgeting tools that use the latest big data algorithms. You can better track your expenses with machine learning tools that help you identify areas where you are overspending on video marketing campaigns.
Know Who You Want To Target
Everyone is different; we all want different things and perceive value in our own personal ways. Some people are only concerned about cost; others prioritize customer service above all else and are therefore willing to pay more to get it. You need to understand your specific audience and be able to offer them what they expect from you.
This is another area where AI can be very useful. You can use AI to better refine your audience and determine the users that are most likely to convert.
Decide On A Timeline
The best video marketing campaigns don’t happen overnight, the best things in life take time to accomplish and achieve and this is no different. You need to factor time into your planning process right from the beginning. Each step of this campaign will require a certain amount of time, the specific amount of time varies according to what you want to do. Once you know (more or less) how long every element will take to put together, the next step is to stick to that timeline as best you can. From experience I have come to know that it is best practice for me to allow for one extra week – so if you think your campaign will take 3 weeks to put together, plan for it to take 4 weeks.
Make Your Message Clear From The Start
No one likes vague. There is a fine line between creating buzz around your video campaign and having your audience lose interest because you’ve dragged it on too long, my advice is to ride that line and ride it well. Internet trolls are out in full force these days so you need to run your video through a control panel before launching it to the public at large. This is the best way for you to be sure that your message is clear and not offensive before you open your business up to public ridicule.
Keep Your Title Short and Sweet
The best videos have great titles so don’t overthink yours. As long as your title accurately describes the content of your video in the least amount of characters possible, you will be golden. This is a bit trickier than it sounds, the best way to approach this is to learn to summarize the key points – for example, “cats do crazy things when exposed to cucumbers” can be better summarized as “cats vs. cucumbers”. This is a simplistic view but it gets my point across and I’m sure you catch my drift.
SEO tools use data analytics to help determine the best optimization techniques. You can use them to determine the ideal keyword placement options for your video titles.
Use Big Data to Get the Most Out of Your Video Marketing Campaigns
There are a lot of great ways to use big data as a marketer. Big data and AI can be extremely useful for video marketing. You just need to leverage it as effectively as possible.