Use Dynamic Message Optimization To Increase Campaign Response Rates
Imagine the following scenario: 8:00am: You kick off the day with an online ad campaign using a mix of creative…
Death of Consumer Segmentation – Ridiculous!
If thinking about segmentation, make sure you talk to someone who has actually done a few different types! There’s another…
Business Analytics and IBM
Syndicated from BeyeNetwork I participated in a panel at IBM’s launch of its new Business Analytics and Optimization service line…
My “all-time” most-read 5 articles
WordPress.com provides a handy widget that shows the articles (and pages) on this blog that have had the most hits…
Dietrich acknowledged that some of what she and her fellow…
Dietrich acknowledged that some of what she and her fellow mathematicians do is like the life of the lead character…
Learning About Cloud Analytics
Clouds are changing the way that analytic models get built and the way they get deployed.Neither analytics nor clouds have…
Dear CEO: A Letter from Your BI Team
In which one of Jill’s clients puts his team’s success in writing. photo by spitechoBaseline Consulting was recently engaged by a…
Business Analytics & Optimization Leaders
IBM Business analytics and optimization: People Talented people Our experts are unmatched in their ability to help clients use advanced…
“My question during today’s Q&A session was…
“My question during today’s Q&A session was ‘is this all about consulting and customization, or do you plan to teach…
“We’re developing a bag of algorithms to be plugged together,” said William Pulleyblank, chief of…”
““We’re developing a bag of algorithms to be plugged together,” said William Pulleyblank, chief of IBM’s center for business optimization.…
